Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics. Blog Content Creation. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online.

Small Business 95

Small Business Writing Engineering Infographics 95

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 40

Marketing Mobile Engineering Technology 40

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. Search engines showcase the first 70 characters of your headline. Keep in mind, ideal headline character counts can vary by platform and news partner.

Writing 213

Writing Report How To Google 213

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 122

B2B Mobile Content Marketing SEO 122

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously. Serve them well. Make or buy?

Local 89

Local SEO Engineering Web 89

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Leaving SEO to Marketing. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 111

Content Marketing Print Analysis Data 111

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. One of the best suggestions?

Google 90

Google SEO Trends Content Marketing 90

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. Pinterest is engineered for monetization. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Create a strong content marketing plan. You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing. Press releases aren’t meant to act as marketing material for your company.

Writing 52

Writing How To SEO Infographics 52

ReimaginePR

JULY 18, 2016

Videos are a form of emotional marketing, and a very effective one I might add. 3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. Bonus: Before you start creating videos for your brand, keep these tips in mind. Click Here. #1:

Video 120

Video Infographics Brand Branding 120

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. What’s more, a release distributor should teach you the concept of creating and marketing press releases. Are your core audiences in the local, regional or national markets?

Writing 52

Writing System Automotive SEO 52

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

DECEMBER 12, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content.

Writing 79

Writing How To Infographics Pinterest 79

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more prospects to download content such as a white paper, e-book or infographic. Way more often than you currently are).

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. Using the consumer insights referenced above, plan out a lifecycle for your campaigns.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Searchable : Search engines reward sites that deliver good quality content. Visually appealing.

Branding 40

Branding Brand Video Community 40

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. About 78% of content marketers use press releases as a part of their content marketing strategy. In fact, 92% of marketers report content as a valuable business asset. Focus on Newsworthy Topics. Try to add visuals as well.

Brand 105

Brand Branding How To SEO 105

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. Blog posts into eBooks.

eBook 145

eBook YouTube Video Social Media 145