Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. These tools use advanced algorithms to sift through vast amounts of data.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

APRIL 8, 2024

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this!

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Today’s consumers are smart, desiring authenticity and trust.

Marketing 78

Marketing Guidelines Fashion Data 78

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. The post Is trust the solution to ‘dirty data?’

Data 155

Data Study Ethics Resources 155

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation.

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Media analysis tools provide real-time data on trending topics and themes within your industry.

Analysis 195

Analysis Media Trends Data 195

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. The first step is to make the mental shift from just focusing on traditional PR metrics — like mentions, share of voice and awareness — to also thinking about digital metrics that are commonly used these days by different marketing channels.

Measurement 198

Measurement System Data Technology 198

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Unfortunately, the results have not always been positive.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.

Measurement 185

Measurement Media Data System 185

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. But what’s the solution?

Measurement 215

Measurement Media System Tools 215

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Marketing Marketing revolves around promoting products or services, driving sales, and ultimately generating revenue. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Brand 370

Brand Branding SEO Engineering 370

Cision

NOVEMBER 10, 2016

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. But you can’t make a well-informed decision or craft a strategy unless you democratize data.

Data 292

Data Big Data Strategy How To 292

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Today, top-level executives are looking for integrated marketing communications measurement. It’s modern PR measurement.

Measurement 195

Measurement Data Social Media Analysis 195

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. These are all answers only data can give you. Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. A survey of more than 300 marketers in North America validated this heightened concern. Other Concerns.

Data 88

Data Privacy Survey Policies 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

NOVEMBER 10, 2020

But, it does show that polling as a measure of public opinion is not enough on its own. Using our data and that of others, he noted conservative opinion and news sites were getting as much or more engagement than mainstream media, suggesting Facebook might hint at a conservative “silent majority”. When to use social data.

Measurement 148

Measurement Publicity Data Groups 148