ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Therefore, having online reviews is crucial for your business’s success.

Policies 101

Policies Construction Reputation Privacy 101

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

PRSay

JANUARY 16, 2020

In today’s world, being prepared with a comprehensive crisis plan is no longer enough. As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”.

Reputation 180

Reputation Privacy Banking Ethics 180

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Adherence to privacy regulations.”. Remote work.

Communications 120

Communications Crisis Internal International 120

Agility PR Solutions

AUGUST 21, 2018

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency.

Social Media 60

Social Media Brand Branding Privacy 60

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. A fast news cycle invites B2B newsjacking.

B2B 156

B2B How To Pitching Conference 156

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. This is about putting the public back into public relations and the social back into social media.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Predictive Alerts. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. So, what does that entail? The startups.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. But we in public relations do. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. As we continue to see these trends, it’s logical that these companies will potentially face a level of criticism comparable to consumer facing tech companies.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information. Is ad-blocking ethical?

Ethics 60

Ethics Web Advertising Advertising 60

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros, however, it might not cause too many ripples in the crisis control front.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Ethical Voices

APRIL 17, 2023

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. She was trying to figure out what it was, but I just felt that allowing her to go forward knowing that that was not the truth wasn’t fair to the public, nor was it fair to her.

Enterprise 68

Enterprise Ethics Engineering Technology 68

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Brand 48

Brand Branding Crisis Social Media 48

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190