PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.

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B2B Consumer Social Media B2C 257

PR Daily

DECEMBER 21, 2020

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

Social Media 170

Social Media Media Consumer Survey 170

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

Social Media 220

Social Media B2B Media Leadership 220

PR Expanded

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 186

B2B Consumer Social Media B2C 186

PR Daily

JULY 8, 2019

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

Social Media 131

Social Media Consumer Report Study 131

PR Daily

NOVEMBER 20, 2020

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? One of the key elements that makes consumers feel connected to brands is authenticity.

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Social Media How To Media Community 162

PR Daily

AUGUST 6, 2020

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

Social Media 171

Social Media Brand Branding Media 171

PR Daily

OCTOBER 20, 2020

Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers. Social media ads aren’t a panacea.

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Social Media Report Survey Media 134

PR Daily

MAY 14, 2020

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. PR Daily: What does the future look like for Facebook Ads and other social media?

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Social Media Media Advertising Advertising 129

PR Daily

JULY 22, 2020

As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. Amy Goldberg is a social media manager with Finn Partners.

Travel 149

Travel Social Media Pinterest Transportation 149

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

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Social Media Trends Instagram B2B 178

PR Daily

SEPTEMBER 11, 2019

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Consider these: Focus your social media efforts. Put consumers first.

Social Media 126

Social Media Consumer Analytics Retail 126

PR Daily

AUGUST 9, 2019

Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily.

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Social Media Study Media Consumer 131

PR Daily

OCTOBER 13, 2019

Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. The lesson: Be consistent across all social media channels.

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Social Media LinkedIn Media Twitter 126

PR Warrior

JUNE 25, 2018

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. The post More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

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Social Media Report Survey Media 234

Glean.info Blog

OCTOBER 26, 2020

Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.

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Reputation Social Media Brand Branding 67

PR Daily

JUNE 4, 2019

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. PR Social Media

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Social Media Media Pitching Customer Service 131

PR Daily

MAY 21, 2020

Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels.

Social Media 131

Social Media Media Energy Training 131

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.

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B2B Social Media Media Software 152

PR Daily

AUGUST 9, 2019

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social media is forever , and the condemnation for a tasteless gag can be swift and ruthless. The content you consume and the people you follow profoundly shape your worldview—and the way you write. Social Media Writing & Editing

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Social Media Communications Energy Media 128

PR Daily

APRIL 29, 2020

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Most social media managers know they must incorporate visual content into their plans. Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers.

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Video Social Media Mobile Marketing 131

PR Daily

SEPTEMBER 18, 2020

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

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Social Media Viral Media Instagram 154

Agility PR Solutions

NOVEMBER 13, 2018

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I I see [social media] as a way where […]. Public Relations social media

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Social Media B2B Consumer Survey 101

PR Daily

MARCH 27, 2020

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations?

Social Media 131

Social Media Strategy Healthcare Media 131

PR Daily

JANUARY 31, 2020

Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. Social Media

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Social Media Customer Service Skype Privacy 127

PR Daily

OCTOBER 8, 2019

Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?

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Social Media Media Exercises Pinterest 112

PR Daily

MARCH 23, 2020

In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring allows brands to track mentions on multiple sources and respond in a timely manner. Social media monitoring is sometimes confused with social media listening.

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Social Media Radio Television Consumer 118

PR Daily

MAY 21, 2019

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

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Social Media Media Measurement Analytics 131

Agility PR Solutions

NOVEMBER 13, 2019

With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. The post In a weaponized social media age, what do consumers expect from brands during crisis? Is your brand as ready to respond in a crisis as your execs might think?

Consumer 107

Consumer Crisis Social Media Report 107

PR Daily

MARCH 1, 2019

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social platforms pushing shows and other long-form content? Are consumers watching? social media users now watch video on Facebook.

Social Media 131

Social Media Television Survey Advertising 131

PR Daily

MAY 17, 2019

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives.

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Study Social Media Comparison Consumer 131

Glean.info Blog

NOVEMBER 23, 2020

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. If a corporation had a social media profile but had an inactive account, researchers counted it as not using the network. Image by Werner Moser from Pixabay.

Blogging 56

Blogging Social Media Employee SEO 56

PR Daily

APRIL 8, 2019

How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. Here are five essential strategies that can be used by business owners to boost their social media presence: 1. There’s an art to posting on social media. Be sure to give your social media account a soul.

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Social Media Strategy Media Instagram 130

PR Daily

AUGUST 22, 2019

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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Course Social Media YouTube Instagram 131

PR Daily

JANUARY 8, 2019

Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through. Reuters reported: As the company and its bankruptcy advisers prepare for a possible liquidation, the retailer has taken to social media to reassure the public that it is still around. “We

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Social Media Retail Media Local 131

Agility PR Solutions

APRIL 1, 2019

consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. The post Consumers learning about healthy food trends on social media appeared first on Agility PR Solutions. Public Relations social mediaIn a new research report, cultural insights platform Suzy asked U.S.

Social Media 60

Social Media Consumer Survey Trends 60

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.

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Social Media Media Resources Study 182

PR Daily

NOVEMBER 3, 2019

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

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Industry Social Media Airlines Media 117

Agility PR Solutions

JUNE 5, 2019

A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. The research found that 72 percent of people prefer micro-level social media influencers, which are defined as […].

Consumer 71

Consumer Survey Social Media Agency 71

PR Daily

JANUARY 20, 2020

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds.

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Social Media Instagram Consumer Publicity 98