Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 257

B2B Consumer Social Media B2C 257

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.

B2B 324

B2B Social Media Media Instagram 324

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 136

Social Media Consumer Advertising Advertising 136

PR Daily

NOVEMBER 16, 2022

Social media is constantly in flux. Whether you’re working on new scopes of work for clients or strategizing corporate social media campaigns, knowing which trends are expected to rise in the year ahead is critical for your content’s success. Social Media

Social Media 166

Social Media Strategy Media Instagram 166

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

Social Media 291

Social Media Media B2B Facebook 291

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 186

B2B Consumer Social Media B2C 186

Prohibition

JANUARY 20, 2023

Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar.

Social Media 62

Social Media Trends Instagram LinkedIn 62

PR Daily

OCTOBER 31, 2022

With social media, it’s fairly easy for brands to connect with their audience and communicate directly with them. However, it is important for brands to be strategic with their social media use to maximize their impact and return on investment.

Social Media 127

Social Media Media YouTube Creativity 127

PR Daily

NOVEMBER 8, 2022

Over the last two weeks, I’ve been sharing fascinating insights about the relationship between core earned media attributes and consumer behavior, based on Onclusive’s recent study of global PR measurement data from over 100,000 articles. Social media engagement and consumer behavior.

Consumer 128

Consumer Social Media B2C Media 128

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on. Public Relations Ronn Torossian PR Firm Social Media Strategy

Consumer 195

Consumer Twitter Community Brand 195

PR Daily

NOVEMBER 23, 2022

We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more. Media predictions. Social media predictions.

Social Media 128

Social Media Media Film Twitter 128

PR Daily

AUGUST 5, 2022

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].

Social Media 147

Social Media Communications Financial Media 147

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram B2C 62

PR Daily

NOVEMBER 1, 2022

It’s been an absolutely wild week for social media news. per month to be verified on the social network. TikTok is offering free video courses on marketing through its TikTok Academy , according to a Social Media Today report.

Social Media 152

Social Media YouTube Privacy Media 152

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 242

Social Media Trends Instagram Media 242

PR Daily

JULY 8, 2019

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

Social Media 130

Social Media Consumer Report Study 130

PR Daily

JULY 27, 2022

There is no doubt about it: social media has become one of the most influential and critical communications tools since it first introduced itself to the world decades ago. The arrival of social media has contributed to a bigger demand for cultural connectivity.

Community 132

Community Social Media Nonprofit Storytelling 132

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

Social Media 142

Social Media Trends Strategy Meeting 142

PR Daily

JULY 15, 2021

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

Social Media 171

Social Media Media Construction Exercises 171

PR Daily

MAY 14, 2020

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ].

Social Media 167

Social Media Media Advertising Advertising 167

HMA Public Relations

JULY 22, 2022

A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Social Media Google Instagram social media TikTok

Engineering 73

Engineering Social Media Publicity Consumer 73

PR Daily

OCTOBER 28, 2021

consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. adults often or sometimes get news from social media in 2021 compared with 2020.

Social Media 152

Social Media Media Data Facebook 152

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Social Media 99

Social Media Instagram Facebook Video 99

PR Daily

JULY 8, 2021

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

Social Media 171

Social Media LinkedIn Media Privacy 171

PR Daily

SEPTEMBER 21, 2021

Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting. But what are consumers looking for from your brand’s social media channels?

Social Media 153

Social Media Report Automotive Instagram 153

Agility PR Solutions

APRIL 19, 2021

We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Public Relations social media

Social Media 157

Social Media Media Consumer Marketing 157

PR Daily

DECEMBER 21, 2020

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

Social Media 171

Social Media Media Consumer Survey 171

PR Daily

JANUARY 25, 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. As for user-generated content, brands should capitalize on this trend and engage with the consumers who are helping to organically promote their products or services.

Social Media 171

Social Media Trends Instagram Media 171

PR Daily

JULY 1, 2021

With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%. Those three inputs helped make the team more consumer-centric.

Social Media 152

Social Media Tourism Travel Media 152

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 85

Social Media Instagram Advertising Advertising 85

Agility PR Solutions

MARCH 2, 2022

Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 Statistics by Datareportal reveal that an average social media user spends about 2.5

Social Media 142

Social Media Reputation Consumer Industry 142

PR Daily

JULY 28, 2022

Social media has been part of the marketing landscape for more than a decade now. If you’re operating on a social media strategy that’s even a year old, you’re already being left behind, according to Jenn Herman, founder of social media management company Jenn’s Trends.

Social Media 144

Social Media Strategy How To B2B 144

Awario

FEBRUARY 15, 2021

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers

Consumer 142

Consumer Social Media Strategy Media 142

Landis PR

SEPTEMBER 5, 2022

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds.

Social Media 68

Social Media LinkedIn Engineering Journalism 68

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.

Social Media 62

Social Media Trends Instagram B2C 62

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Customer Service 90

Customer Service Community Consumer Social Media 90

PR Daily

FEBRUARY 11, 2021

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

Social Media 116

Social Media Strategy Viral Media 116

PR Daily

AUGUST 26, 2022

Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September. This information is essential for brand strategy and for building a positive reputation among consumers. Branding Social Media

Social Media 126

Social Media Strategy Brand Branding 126

5W PR

MAY 20, 2022

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Trolls tend to be a menace on social media platforms, especially platforms like Twitter or Facebook.

Social Media 85

Social Media Brand Branding Construction 85

PR Daily

AUGUST 6, 2020

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

Social Media 169

Social Media Brand Branding Media 169