article thumbnail

Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 257
article thumbnail

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.

B2B 324
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity

Agility PR Solutions

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

article thumbnail

6 social media predictions to guide your 2023 strategy

PR Daily

Social media is constantly in flux. Whether you’re working on new scopes of work for clients or strategizing corporate social media campaigns, knowing which trends are expected to rise in the year ahead is critical for your content’s success. Social Media

article thumbnail

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

article thumbnail

Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 186
article thumbnail

Top three predicted social media trends for 2023

Prohibition

Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar.

article thumbnail

Secrets to success on social media and beyond

PR Daily

With social media, it’s fairly easy for brands to connect with their audience and communicate directly with them. However, it is important for brands to be strategic with their social media use to maximize their impact and return on investment.

article thumbnail

How earned media drives consumer behavior: Social media, sentiment and backlinks

PR Daily

Over the last two weeks, I’ve been sharing fascinating insights about the relationship between core earned media attributes and consumer behavior, based on Onclusive’s recent study of global PR measurement data from over 100,000 articles. Social media engagement and consumer behavior.

Consumer 128
article thumbnail

Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on. Public Relations Ronn Torossian PR Firm Social Media Strategy

Consumer 195
article thumbnail

Comms pros’ predictions for 2023: Media and social media

PR Daily

We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more. Media predictions. Social media predictions.

article thumbnail

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].

article thumbnail

Best Practice When Using Video Across Different Social Media Channels

Prohibition

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62
article thumbnail

6 social media updates you need to know about this week

PR Daily

It’s been an absolutely wild week for social media news. per month to be verified on the social network. TikTok is offering free video courses on marketing through its TikTok Academy , according to a Social Media Today report.

article thumbnail

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

article thumbnail

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

article thumbnail

What matters on social media for the Hispanic community

PR Daily

There is no doubt about it: social media has become one of the most influential and critical communications tools since it first introduced itself to the world decades ago. The arrival of social media has contributed to a bigger demand for cultural connectivity.

Community 132
article thumbnail

9 social media trends to improve your PR strategy in 2022 and beyond

Agility PR Solutions

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

article thumbnail

5 things you must cover in your social media guide

PR Daily

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

article thumbnail

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ].

article thumbnail

Is Social Media the New Search Engine?

HMA Public Relations

A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Social Media Google Instagram social media TikTok

article thumbnail

How social media and PR work together in 2021

PR Daily

consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. adults often or sometimes get news from social media in 2021 compared with 2020.

article thumbnail

Social media updates: Instagram scraps square video, Facebook moves towards TikTok-style feeds & TikTok prioritises accessibility

Prohibition

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

article thumbnail

10 ways to freshen up your social media presence

PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

article thumbnail

Report: How often your competitors post on social media

PR Daily

Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting. But what are consumers looking for from your brand’s social media channels?

article thumbnail

How the coronavirus pandemic affected social media marketing

Agility PR Solutions

We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Public Relations social media

article thumbnail

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

article thumbnail

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. As for user-generated content, brands should capitalize on this trend and engage with the consumers who are helping to organically promote their products or services.

article thumbnail

3 tips for social media in a socially-distanced world

PR Daily

With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%. Those three inputs helped make the team more consumer-centric.

article thumbnail

Promoting a Business on Social Media

5W PR

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. The post Promoting a Business on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

article thumbnail

5 ways to leverage social media for PR

Agility PR Solutions

Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 Statistics by Datareportal reveal that an average social media user spends about 2.5

article thumbnail

3 common social media strategy mistakes (and how to fix them)

PR Daily

Social media has been part of the marketing landscape for more than a decade now. If you’re operating on a social media strategy that’s even a year old, you’re already being left behind, according to Jenn Herman, founder of social media management company Jenn’s Trends.

article thumbnail

10 New Ways to Use Social Media to Gain New Consumers

Awario

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers

Consumer 142
article thumbnail

Social Media – Like It or Not, You Need It

Landis PR

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds.

article thumbnail

The Latest Social Media Trend and Updates

Prohibition

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.

article thumbnail

More than a third of consumers trust social media influencers over brands

Agility PR Solutions

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

article thumbnail

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

article thumbnail

The road to Disney: Why social media communicators are essential to brand strategy

PR Daily

Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September. This information is essential for brand strategy and for building a positive reputation among consumers. Branding Social Media

article thumbnail

Social Media Negativity Towards Brands

5W PR

There are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms. Trolls tend to be a menace on social media platforms, especially platforms like Twitter or Facebook.

article thumbnail

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.