INDUSTRY INSIGHTS YOUR PEERS ARE READING
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through. MORE
With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Here are four tips to ensure you are complying with the FTC’s guidelines and doing everything you can to build consumer trust: 1. MORE
Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift. MORE
In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate. MORE
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands. MORE
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound. MORE
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous. MORE
When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. Some consumers even take to online channels first. The last thing these brand managers want is a PR crisis that extended from a social media post gone viral. MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. MORE
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. MORE
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media MORE
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform. MORE
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter. MORE
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. MORE
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding? Public Relations social media MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. MORE
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. MORE
The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media MORE
I think social media is going to be the key to my success. I want to become a social media maven and use it to advertise for free. Any social media mentors willing to help me, please get in touch. Now it’s time for social media. MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media? MORE
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. MORE
Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan. MORE
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world. MORE
Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. MORE
Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The message is clear: Whatever the media is selling, people aren’t buying. People felt duped by the government, Wall Street, corporations, and the media. MORE
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. MORE
PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
Social media platforms can be a blessing or a curse for organizations. How can you reap the connectivity and collaboration rewards of social media and avoid unwanted pitfalls, confusion, distractions or crises? Define social media. MORE
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead? MORE
Social media has become a communications staple for all industries. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. MORE
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. MORE
Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. on any form of social media is on Twitter. You don’t need to be on every social media platform to have success. MORE
Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. MORE
Social media video marketing is not only accessible, it’s affordable and one of the best ways to reach many people while increasing brand awareness. Here are eight reasons why social media users respond so well to video: 1. Social media videos can deliver powerful ROI. MORE
When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. MORE
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
PR Daily
JANUARY 8, 2019
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through.
PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
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Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?
PR Daily
JANUARY 17, 2019
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media
Cision
SEPTEMBER 20, 2017
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.
PR Daily
DECEMBER 23, 2018
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.
Cision
SEPTEMBER 15, 2016
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.
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Cision
JULY 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.
Cision
SEPTEMBER 22, 2016
Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The message is clear: Whatever the media is selling, people aren’t buying. People felt duped by the government, Wall Street, corporations, and the media.
Critical Mention
SEPTEMBER 18, 2018
Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals.
The Proactive Report
SEPTEMBER 25, 2014
A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.
Cision
AUGUST 24, 2015
When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean.
Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.
Agility PR Solutions
JANUARY 2, 2019
The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media
PR Daily
OCTOBER 18, 2018
Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. on any form of social media is on Twitter. You don’t need to be on every social media platform to have success.
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands.
PR Warrior
JUNE 25, 2018
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.
Cision
OCTOBER 3, 2017
Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.
Critical Mention
AUGUST 12, 2018
But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. There is a big difference between “insta-famous” and being famous.
Flack's Revenge
NOVEMBER 12, 2015
In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.
PR Daily
DECEMBER 6, 2018
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts.
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
PR Daily
NOVEMBER 16, 2018
Social media platforms can be a blessing or a curse for organizations. How can you reap the connectivity and collaboration rewards of social media and avoid unwanted pitfalls, confusion, distractions or crises? Define social media.
Cision
SEPTEMBER 29, 2015
It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool.
5W PR
OCTOBER 29, 2018
Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
PR Daily
OCTOBER 15, 2018
Social media has become a communications staple for all industries. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.
5W PR
DECEMBER 11, 2018
Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high.
PR Daily
NOVEMBER 9, 2018
Social media video marketing is not only accessible, it’s affordable and one of the best ways to reach many people while increasing brand awareness. Here are eight reasons why social media users respond so well to video: 1. Social media videos can deliver powerful ROI.
PR Daily
SEPTEMBER 4, 2018
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.
PR Daily
OCTOBER 22, 2018
I think social media is going to be the key to my success. I want to become a social media maven and use it to advertise for free. Any social media mentors willing to help me, please get in touch. Now it’s time for social media.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding? Public Relations social media
Cision
JULY 7, 2015
With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Here are four tips to ensure you are complying with the FTC’s guidelines and doing everything you can to build consumer trust: 1.
PR Daily
AUGUST 28, 2017
When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. Some consumers even take to online channels first. The last thing these brand managers want is a PR crisis that extended from a social media post gone viral.
PR Daily
OCTOBER 1, 2018
Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Not having a social media plan.
Sword and the Script
DECEMBER 26, 2017
PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 82% of consumers stopped doing business after a bad experience.”.
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