Expert insights. Personalized for you.
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. There’s an art to posting on social media. MORE
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Not many types of social posts are as successful as online quizzes. MORE
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. MORE
With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. The post In a weaponized social media age, what do consumers expect from brands during crisis? MORE
A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. MORE
A positive review for a customer can be a crucial tool for closing a potential sale and moving consumers along the customer journey. With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. MORE
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ]. MORE
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media MORE
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. Invest in social media monitoring. MORE
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. PR Social Media MORE
consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Public Relations social media MORE
Here’s how to strike the right balance in the age of social distancing. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels. We host social media experts and members of our product team. MORE
In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring is sometimes confused with social media listening. MORE
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. MORE
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. The only verified presence of Tim Cook on any form of social media is on Twitter. Social Media MORE
Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. Providing social media training. MORE
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. MORE
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Most social media managers know they must incorporate visual content into their plans. On top of that, social media platforms have been redesigned to cater to mobile. MORE
Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels. MORE
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Consider these: Focus your social media efforts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides. MORE
However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social Media Writing & Editing MORE
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Why are social platforms pushing shows and other long-form content? MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media? MORE
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content. MORE
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world. MORE
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. MORE
Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. MORE
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? MORE
What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. MORE
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers? MORE
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. MORE
PR Daily
MAY 14, 2020
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ].
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?
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PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.
PR Daily
MAY 21, 2020
Here’s how to strike the right balance in the age of social distancing. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels. We host social media experts and members of our product team.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
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PR Daily
SEPTEMBER 11, 2019
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Consider these: Focus your social media efforts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides.
PR Daily
AUGUST 9, 2019
Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ].
PR Daily
MARCH 27, 2020
Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. Direct conversation to social media channels.
PR Daily
OCTOBER 13, 2019
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. The only verified presence of Tim Cook on any form of social media is on Twitter. Social Media
PR Daily
MAY 19, 2020
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns.
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PR Daily
MARCH 23, 2020
In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring is sometimes confused with social media listening.
PR Daily
AUGUST 9, 2019
However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social Media Writing & Editing
PR Daily
JANUARY 31, 2020
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Social Media
PR Daily
MAY 11, 2020
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. Invest in social media monitoring.
PR Warrior
JUNE 25, 2018
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
Agility PR Solutions
NOVEMBER 13, 2019
With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. The post In a weaponized social media age, what do consumers expect from brands during crisis?
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
PR Daily
OCTOBER 8, 2019
Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We
PR Daily
JANUARY 20, 2020
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?
PR Daily
NOVEMBER 3, 2019
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media
PR Daily
MARCH 1, 2019
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Why are social platforms pushing shows and other long-form content?
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
PR Daily
APRIL 8, 2019
How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. There’s an art to posting on social media.
Agility PR Solutions
APRIL 1, 2019
consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Public Relations social media
Agility PR Solutions
JUNE 5, 2019
A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions.
PR Daily
JANUARY 8, 2019
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through.
PR Daily
JUNE 4, 2019
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. PR Social Media
PR Daily
MAY 24, 2019
Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. Providing social media training.
PR Daily
APRIL 4, 2019
What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff.
PR Daily
JUNE 19, 2019
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.
PR Daily
JULY 9, 2019
Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?
Cision
SEPTEMBER 20, 2017
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.
Critical Mention
APRIL 17, 2019
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Not many types of social posts are as successful as online quizzes.
Cision
SEPTEMBER 15, 2016
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.
PR Daily
MARCH 6, 2019
A positive review for a customer can be a crucial tool for closing a potential sale and moving consumers along the customer journey. With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media.
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