INDUSTRY INSIGHTS YOUR PEERS ARE READING
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through. MORE
In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media. MORE
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate. MORE
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. Who are your favorites to follow on social media, PR Daily readers? MORE
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. More than a few years back, we had a client that had an aversion to social media. Marketing Social Media MORE
A positive review for a customer can be a crucial tool for closing a potential sale and moving consumers along the customer journey. With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. MORE
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands. MORE
Do staffers use your social media management system to share? Customers aren’t going to follow your company’s social media accounts just because they have warm feelings about your brand. They have high expectations, says Dell Senior Director of Social Business Thom Lytle. MORE
Whether watching the news, scrolling through social media or talking with friends, it has become overwhelmingly clear that our world is fraught with social and political strife. Public Relations social media MORE
Every time you post to an online platform, you hope to elicit a positive response from consumers. Your social media posts must demand a response. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . MORE
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound. MORE
Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? One way to stand out and do something different for your brand is through social media contests. MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. MORE
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform. MORE
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter. MORE
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media MORE
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. MORE
Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. MORE
Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error. Ten years can seem like 30 in the fast-changing world of social media. In social media, the only constant is change. MORE
It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. MORE
The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media MORE
In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. MORE
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Why are social platforms pushing shows and other long-form content? MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media? MORE
The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. MORE
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world. MORE
You can’t just spend your way to success in social media advertising. The notions of social proof work both ways. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. MORE
Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The message is clear: Whatever the media is selling, people aren’t buying. People felt duped by the government, Wall Street, corporations, and the media. MORE
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. Though this shift to a pay-to-play model is indisputable and continuing , it does not mean that brands should only use social networks for advertising. Social media is a customer care channel. MORE
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead? MORE
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers. MORE
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Think like a consumer. MORE
Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. on any form of social media is on Twitter. You don’t need to be on every social media platform to have success. MORE
Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. MORE
When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. MORE
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
PR Daily
MARCH 1, 2019
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Why are social platforms pushing shows and other long-form content?
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? One way to stand out and do something different for your brand is through social media contests.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
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Cision
SEPTEMBER 20, 2017
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.
PR Daily
FEBRUARY 21, 2019
Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.
PR Daily
MARCH 6, 2019
A positive review for a customer can be a crucial tool for closing a potential sale and moving consumers along the customer journey. With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media.
PR Daily
MARCH 14, 2019
Every time you post to an online platform, you hope to elicit a positive response from consumers. Your social media posts must demand a response. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] .
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?
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PR Daily
JANUARY 15, 2019
Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?
Cision
SEPTEMBER 15, 2016
According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.
PR Daily
JANUARY 23, 2019
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Think like a consumer.
PR Daily
MARCH 12, 2019
Do staffers use your social media management system to share? Customers aren’t going to follow your company’s social media accounts just because they have warm feelings about your brand. They have high expectations, says Dell Senior Director of Social Business Thom Lytle.
PR Daily
JANUARY 2, 2019
Staying relevant on every major social media platform can seem impossible, not to mention draining. Are you taking a hard look at your social media strategy? Social media’s ever-changing environment can be difficult to navigate.
PR Daily
MARCH 6, 2019
Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error. Ten years can seem like 30 in the fast-changing world of social media. In social media, the only constant is change.
PR Daily
JANUARY 21, 2019
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. Who are your favorites to follow on social media, PR Daily readers?
PR Daily
FEBRUARY 21, 2019
Of late, engaging in organic or unpaid social media marketing has gotten a bad rap. Though this shift to a pay-to-play model is indisputable and continuing , it does not mean that brands should only use social networks for advertising. Social media is a customer care channel.
Cision
JULY 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.
Cision
SEPTEMBER 22, 2016
Now, just 40 percent of Americans trust the mainstream media, and only 6 percent express “a lot of confidence in the media.”. The message is clear: Whatever the media is selling, people aren’t buying. People felt duped by the government, Wall Street, corporations, and the media.
PR Daily
DECEMBER 23, 2018
Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.
PR Daily
MARCH 20, 2019
The feature suggests a new direction for social media marketing. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers.
Cision
AUGUST 24, 2015
When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean.
PR Daily
JANUARY 17, 2019
Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands.
Flack's Revenge
NOVEMBER 12, 2015
In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.
Cision
OCTOBER 3, 2017
Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.
PR Warrior
JUNE 25, 2018
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.
Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound.
PR Daily
OCTOBER 18, 2018
Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. on any form of social media is on Twitter. You don’t need to be on every social media platform to have success.
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.
PR Daily
FEBRUARY 7, 2019
You don’t want to broadcast your flaws but deleting them from social media means you are missing an opportunity to talk to your audience. More than a few years back, we had a client that had an aversion to social media. Marketing Social Media
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. The notions of social proof work both ways. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.
Critical Mention
MARCH 15, 2019
In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.
PR Daily
FEBRUARY 6, 2019
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.
Cision
SEPTEMBER 29, 2015
It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool.
ReimaginePR
AUGUST 29, 2016
When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.
Agility PR Solutions
FEBRUARY 11, 2019
Whether watching the news, scrolling through social media or talking with friends, it has become overwhelmingly clear that our world is fraught with social and political strife. Public Relations social media
Agility PR Solutions
JANUARY 2, 2019
The post Social media trust in 2019—do Americans trust specialized forums over Facebook? Public Relations social media
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