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Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through. Reuters reported: As the company and its bankruptcy advisers prepare for a possible liquidation, the retailer has taken to social media to reassure the public that it is still around. “We MORE
We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I I see [social media] as a way where […]. Public Relations social media MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. MORE
Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. of consumers under 25 years of age, they added, cited social media as their preferred customer support channel. MORE
How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. Here are five essential strategies that can be used by business owners to boost their social media presence: 1. There’s an art to posting on social media. Be sure to give your social media account a soul. MORE
With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. The post In a weaponized social media age, what do consumers expect from brands during crisis? Is your brand as ready to respond in a crisis as your execs might think? MORE
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the world of marketing and communications, benchmarks are commonly used to measure the perceived success or failure of a social campaign or post. Create new social benchmarks unique to your business. MORE
A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. The research found that 72 percent of people prefer micro-level social media influencers, which are defined as […]. MORE
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. PR Daily: What does the future look like for Facebook Ads and other social media? MORE
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social. MORE
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks. MORE
As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. Amy Goldberg is a social media manager with Finn Partners. MORE
Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. MORE
Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4% MORE
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. PR Social Media MORE
consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. The post Consumers learning about healthy food trends on social media appeared first on Agility PR Solutions. Public Relations social mediaIn a new research report, cultural insights platform Suzy asked U.S. MORE
Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels. MORE
In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring allows brands to track mentions on multiple sources and respond in a timely manner. Social media monitoring is sometimes confused with social media listening. MORE
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. MORE
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. The lesson: Be consistent across all social media channels. MORE
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites. MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives. MORE
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Most social media managers know they must incorporate visual content into their plans. Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers. MORE
Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations? MORE
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Consider these: Focus your social media efforts. Put consumers first. MORE
However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social media is forever , and the condemnation for a tasteless gag can be swift and ruthless. The content you consume and the people you follow profoundly shape your worldview—and the way you write. Social Media Writing & Editing MORE
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social platforms pushing shows and other long-form content? Are consumers watching? social media users now watch video on Facebook. MORE
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds. MORE
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media. MORE
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. The post More Australian businesses than ever have a presence on social media (but they could be a lot more social!) MORE
Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social? MORE
Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. MORE
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. MORE
Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily. MORE
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. Social Media MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. MORE
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers. Social media ads aren’t a panacea. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers? MORE
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.
PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.
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PR Expanded
JULY 3, 2015
As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.
PR Daily
OCTOBER 20, 2020
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders. Social media has dramatically increased companies’ ability to interact with customers. Social media ads aren’t a panacea.
PR Daily
AUGUST 6, 2020
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.
|
PR Daily
MAY 14, 2020
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. PR Daily: What does the future look like for Facebook Ads and other social media?
ImPRessions - Crenshaw Communications
MARCH 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.
PR Daily
SEPTEMBER 11, 2019
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Consider these: Focus your social media efforts. Put consumers first.
PR Daily
AUGUST 9, 2019
Are you looking to target older consumers? Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. For example, despite wide population globally, Facebook is much less popular with younger consumers. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily.
PR Daily
SEPTEMBER 18, 2020
Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%
|
PR Daily
OCTOBER 13, 2019
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. The lesson: Be consistent across all social media channels.
PR Daily
MAY 21, 2020
Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels.
PR Daily
JUNE 4, 2019
Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. On average, consumers spend nearly 2.5 hours on social sites every day. PR Social Media
PR Daily
APRIL 29, 2020
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Most social media managers know they must incorporate visual content into their plans. Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers.
PR Warrior
JUNE 25, 2018
The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media. The post More Australian businesses than ever have a presence on social media (but they could be a lot more social!)
PR Daily
AUGUST 9, 2019
However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social media is forever , and the condemnation for a tasteless gag can be swift and ruthless. The content you consume and the people you follow profoundly shape your worldview—and the way you write. Social Media Writing & Editing
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers.
PR Daily
MARCH 27, 2020
Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations?
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I I see [social media] as a way where […]. Public Relations social media
PR Daily
MARCH 23, 2020
In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring allows brands to track mentions on multiple sources and respond in a timely manner. Social media monitoring is sometimes confused with social media listening.
PR Daily
JANUARY 31, 2020
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. Social Media
PR Daily
OCTOBER 8, 2019
Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?
5W PR
SEPTEMBER 21, 2020
Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process.
Agility PR Solutions
NOVEMBER 13, 2019
With more than half of consumers (54 percent) reporting they use social media more than six times a day, information—whether real or fake—can spread like wildfire. The post In a weaponized social media age, what do consumers expect from brands during crisis? Is your brand as ready to respond in a crisis as your execs might think?
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?
PR Daily
SEPTEMBER 17, 2020
We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.
PR Daily
MARCH 1, 2019
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social platforms pushing shows and other long-form content? Are consumers watching? social media users now watch video on Facebook.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives.
5W PR
OCTOBER 14, 2020
Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. of consumers under 25 years of age, they added, cited social media as their preferred customer support channel.
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.
PR Daily
APRIL 8, 2019
How can your organization use social media to attract customers and develop a strong brand position? An estimated three billion people worldwide will possess accounts on a social media platform by 2021. Here are five essential strategies that can be used by business owners to boost their social media presence: 1. There’s an art to posting on social media. Be sure to give your social media account a soul.
PR Daily
JANUARY 20, 2020
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Social listening and well-crafted humor can help make a splash on social media and make your organization a part of the bigger cultural conversation. The social media platform is removing the shortcut to its long-form video service, IGTV—a button it displayed at the top of users’ feeds.
PR Daily
NOVEMBER 3, 2019
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.
PR Daily
MAY 19, 2020
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the world of marketing and communications, benchmarks are commonly used to measure the perceived success or failure of a social campaign or post. Create new social benchmarks unique to your business.
PR Daily
JANUARY 8, 2019
Sears might be down for the count, but its social media team is still throwing punches. However, Sears’ social media team hasn’t rolled over. Its Twitter handle has been projecting a “never say die” attitude and offering hope to consumers that Sears can make it through. Reuters reported: As the company and its bankruptcy advisers prepare for a possible liquidation, the retailer has taken to social media to reassure the public that it is still around. “We
PR in High Definition
AUGUST 24, 2020
Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have.
Agility PR Solutions
APRIL 1, 2019
consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. The post Consumers learning about healthy food trends on social media appeared first on Agility PR Solutions. Public Relations social mediaIn a new research report, cultural insights platform Suzy asked U.S.
Agility PR Solutions
JUNE 5, 2019
A new survey from PR and social media agency Uproar PR addresses the growing interest in influencer marketing—and finds that even though they may have smaller audiences, micro-influencers deliver big results when it comes to impacting consumer decisions. The research found that 72 percent of people prefer micro-level social media influencers, which are defined as […].
Cision
SEPTEMBER 20, 2017
The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.
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