Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. And on social platforms, skepticism is far greater, as it should be. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 94

B2B Company Survey Enterprise 94

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Handbook Web 239

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. They need to revamp their approach to content marketing. So what should brands do?

Content Marketing 120

Content Marketing Education Retail Government 120

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was.

Trends 85

Trends Marketing Mobile Web 85

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. Mari Smith.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Social Media 62

Social Media Trends Consumer Video 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social Media Marketing (SMM). Why You Need It.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

OCTOBER 10, 2019

The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed. The mapping out of this process is called an influencer graph.

Media 101

Media Storytelling System Technology 101

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Trends 62

Trends Social Media Consumer Video 62

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews 79

Interviews Media Content Marketing Facebook 79

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. Dynamic content and regulations.

Communications 122

Communications Crisis Internal International 122

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” adults use mobile to consume news. But so is publishing in general.

Mobile 120

Mobile LinkedIn Facebook Google 120

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Polaris

MARCH 20, 2015

And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. This option was also time consuming and I knew it would take a long time to pay off.

SEO 100

SEO eBook Google Engineering 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. And with the far-reaching adoption of social media today, brands can be made or marred in seconds.

Publicity 120

Publicity Mobile Ethics Social Media 120

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 6, 2017

Your Marketing Predecessor was Probably a Hot Mess [UML]. PR, Social Media and the Imperative of Content Marketing [UML]. A new study by eMarketer demonstrates just how distracted we are becoming: US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media. 2) Context in mediums.

Measurement 66

Measurement Marketing Survey Advertising 66

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. ” 9.

Writing 144

Writing Study Viral Consumer 144

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. We wanted to streamline the user experience online bridging the gap between our website and social media content. The blog helps provide a fill for that gap we never had before.

Blogging 68

Blogging Pinterest SEO Examples 68