Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR is more measurable than ever. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. PR is more measurable than ever. According to the Cision State of the Media Report 59 percent of U.S. PR generates influence.

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Properly tracking subscribers is similarly time-consuming, but tools like Feedburner and Feedblitz can help provide you with more information on who’s subscribing to your podcast’s RSS feed.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

MAY 6, 2017

Today, marketing is not just communicating with a prospective buyer. It is communicating a distracted prospective buyer, who is bombarded by messages, and who has access to ample information on any given topic from a range of other sources. Your Marketing Predecessor was Probably a Hot Mess [UML]. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

JULY 9, 2016

As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating? Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Engagement.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. This includes openly sharing information about intentions, actions, and outcomes. The correlation between user-generated content and brand trust is logical.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Flack's Revenge

DECEMBER 20, 2018

The thing about marketing is that to fill your net you have to fish where the fish are. My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Changing consumer behavior. Turning action into measurable outcomes. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Ensure your Name, Address, and Phone Number (NAP) information is accurate. Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo.

Local 52

Local SEO Strategy How To 52

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Survey 88

Survey Storytelling Consumer Analysis 88

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 137

B2B Company Survey Enterprise 137

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

AUGUST 25, 2023

The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses. With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. You can then start to fine-tune the route forward.

Community 91

Community How To Marketing Data 91

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. PR professionals are adept in creating a variety of content suitable for a wide range of audiences.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content?

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. Instead, attention is fractured and fleeting, and everyone is curating his or her own information sources, online and offline. The people doing the measurement say it needs to get better. The Who Matters.

Media 73

Media Measurement Enterprise Television 73

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Prohibition

AUGUST 4, 2021

These platforms are used to share information about your company or brand on an individual level and a global scale. The problem arises when negative content gets posted about your organisation that could potentially damage its image, e.g. a customer publishes an angry review for the whole internet to see.

Reputation 62

Reputation Brand Branding SEO 62

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! And remember—consumers are more informed than ever. Optimization works in conjunction with measurement. Joining a social network is easy; staying with one is hard. What will being there accomplish?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104