Sword and the Script

NOVEMBER 1, 2016

My ideas are sometimes syndicated or shared in a variety of places around the web. However, when the social web exploded, many traditional PR pros were frozen in a lethargic traditionalist mentality and were slow to recognize how influence was shifting. My ideas are often syndicated in a variety of news and blog outlets.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

JANUARY 23, 2017

In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. Vice President, Marketing Technology. The Big Picture. Christopher S.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. ” 2.

Conference 40

Conference Internal International Leadership 40

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 28, 2022

I noticed a survey put out by a large technology company the other day. Web-based survey tools have made this task simple. However, I would argue that every web-based survey conducted today is self-selecting. It’s never been easier to conduct a survey. One priest asks the Pope, “When I’m praying, is it okay to smoke?”.

Survey 93

Survey Study Web Construction 93

Sword and the Script

NOVEMBER 12, 2019

TrustRadius is considered one of the most trusted customer review platform for business technology. Capterra got started by focusing on marketing technology ( martech ), like customer relationship management (CRM) and marketing automation, where there is a dizzying array of options. Commentary: An article on Pulse 2.0

Software 17

Software B2B Marketing Data 17

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Give yourself iterative, constructive feedback. Vetting Sources As a professional communicator, you should be able to spot unreliable sources that publish dubious information on the web. Other benefits of learning how to search correctly include: Improve your ability to self-edit. Increase your chances of finding trustworthy sites.

Google 79

Google Reputation Analytics Industry 79

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

APRIL 25, 2016

Ideally for eCommerce and retailers with high web traffic and large inventory). What I appreciate about these recommendations is that they address universal pain points: why am I not getting the return on Facebook ads that I expect and how could I construct them better? The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

Buzzstream

MARCH 21, 2024

Their Research tool lets you search the web and build and evaluate outreach lists in one tool. For example, let’s consider an industry like construction. For example, in the construction industry: So, always ensure your goals are aligned and communicated with the business. Remember to lean on your goals.

Construction 62

Construction How To Media Google 62

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Craiyon : Formerly known as DALL-E Mini, Craiyon is a basic web-based image generation application based on Google AI technology. A quick conversation with your colleagues is a great way to limit these misunderstandings.

Creativity 82

Creativity Enterprise Tools Training 82

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

NewsWhip

DECEMBER 21, 2023

And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality. Verification and fact checking will be crucial, and it’s something we’re also working on here at NewsWhip. million, CNN has seen 3.2

Trends 78

Trends Social Media Community Viral 78