Burrelles Fresh Ideas

NOVEMBER 21, 2023

Give yourself iterative, constructive feedback. Vetting Sources As a professional communicator, you should be able to spot unreliable sources that publish dubious information on the web. Other benefits of learning how to search correctly include: Improve your ability to self-edit. Increase your chances of finding trustworthy sites.

Google 80

Google Reputation Analytics Industry 80

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. Ask the Marketing Director, and she’ll say qualified leads.

Report 52

Report How To Marketing Analytics 52

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality.

Trends 78

Trends Social Media Community Viral 78

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. The sales and marketing funnel (As Facebook sees it). Ideally for eCommerce and retailers with high web traffic and large inventory). There may be 1.5 The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

JANUARY 23, 2017

In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. What are the implications of focusing a marketing program on trust? The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 17

Software B2B Marketing Data 17

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. ” 2.

Conference 40

Conference Internal International Leadership 40

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Marketing teams are generating text, creating images, and producing video at a rapid pace. No doubt, the better the brief, the better the output.

Creativity 132

Creativity Enterprise Tools Training 132