PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

Insurance 140

Insurance Insurance Sports Telecommunications 140

Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Vice President, Marketing Technology. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. The virus has accelerated trends that were already underway not just in our industry but across every sector.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Yet, in the digital age, technology, time and trends have a way of changing the game. For the most part, those unwritten rules stand up well.

B2B 147

B2B B2C Enterprise Pitching 147

Doctor Spin

NOVEMBER 29, 2023

Some experts will go for the easy route by simply presenting themselves as such on social media. Cultivate visionary thinking : Develop the ability to foresee and articulate future trends and directions. Face setbacks and criticisms with a constructive mindset. Being an expert is based on what you know.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.

Analytics 60

Analytics Google How To System 60

PR 20/20

JUNE 14, 2018

All that telling data you’re collecting, including trends and insights your boss and CEO might be very interested in, is going to waste. However, just because us data junkies understand which trend lines indicate what, doesn’t mean everyone else will. Are there any trends you can identify? Enter Databox. Why did it happen?

Data 51

Data Report Analytics Privacy 51

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. What are you looking for? Facebook : How many Likes? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Doctor Spin

NOVEMBER 5, 2023

In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. Their revolutionary prowess stems from their ability to delay messages throughout social graphs. The trend graph. 1 Signal propagation delay. 2023, April 13).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Sword and the Script

NOVEMBER 12, 2019

Task someone on the team with tracking these sites, reviewing them periodically and report on new reviews and trends. TrustRadius is considered one of the most trusted customer review platform for business technology. Today it has categories for software in finance, HR, hotel management, medical, construction and many more.

Software 17

Software B2B Marketing Data 17

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. What are you looking for? Facebook : How many Likes? Curated video content.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

MAY 14, 2015

Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment. As far as the construction equipment candidate, there certainly is an IoT service aspect as well. every time we go by one in a local construction site.

B2B 60

B2B Marketing Construction Analytics 60

Cision

APRIL 25, 2016

What I appreciate about these recommendations is that they address universal pain points: why am I not getting the return on Facebook ads that I expect and how could I construct them better? The Facebook Ad Ecosystem. Power Editor – tool designed for larger advertisers who need to create hundreds of ads at scale.

Facebook 120

Facebook Advertising Advertising Measurement 120

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too.

Industry 100

Industry Publicity Data Technology 100

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Be a Friend to Others. Sharing is important.

Web 40

Web Pitching Local Report 40

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Source: PLoS ONE 3 Törnberg, P. Episteme, 19, 373 – 393.

Media 52

Media eBook Viral Construction 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78