Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate. However, you might be surprised at which platforms make a difference.

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Social Media Media Community Twitter 97

Waxing UnLyrical

APRIL 6, 2016

Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. But don’t give up just yet.

Social Media 40

Social Media Marketing How To Media 40

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Waxing UnLyrical

MAY 20, 2011

Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one. The next time you head to a PR or Marketing industry event (be it a luncheon, conference, awards ceremony, etc.), . ‘Cos you know, that is what Iizallabout!

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Resources eBook Social Media Conference 100

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. And sure, their DreamForce conference is one of the more talked-about events each year. For some, it conjures up imagery of “advertorials” and “sponsored content.” Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. That’s because 59% of all links shared on social media were never even clicked on. They could be the owner of a small business, a doctor at the conference, or a high-school principal.

Writing 98

Writing How To Small Business Engineering 98

wiredPRworks

SEPTEMBER 21, 2017

The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. at Social Media Week Berlin. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 40

Insurance Insurance Marketing Conference 40

Karen Freberg

JULY 10, 2019

This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Each student who has come into my social media classes over the years have been remarkable and very hard working. She is just starting her senior year in college.

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Marketing Ethics Study Case Study 51

wiredPRworks

APRIL 9, 2018

According to LinkedIn, top social selling leaders ?realize 78% outsell peers who don’t use social media. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 4D Marketing Transformations System. at Social Media Week Berlin. Why is that?

Insurance 45

Insurance Insurance Financial Training 45

wiredPRworks

FEBRUARY 12, 2018

When you take your PR game to the next level, you increase your value to planners, conferences and events. Barbara leads CoryWest Media and publishes wiredPRworks.com , a top 50 PR blog with over 1200 free marketing and PR articles. What We'll Cover: Personality: Make the Most of Who You Are. PR PRIMER: Speaker PR 101 and 201.

Case Study 40

Case Study Conference Reputation Small Business 40

Solo PR Pro

SEPTEMBER 26, 2017

Listed below are a 5 ways that size is positive that benefits your business and your client work. As a solo or small business, you have the freedom to invest in professional development that will move the needle for clients. As a solo or small business, you have a specialized focus. Your network.

Small Business 41

Small Business Agency Conference Resources 41

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer Marketing Days is a unique conference dedicated to all things influencer marketing. Here's my session.

Marketing 65

Marketing Conference Advertising Advertising 65

Solo PR Pro

DECEMBER 17, 2019

There are companies that believe that small companies can only handle small business. Additionally, awards, conferences and even industry service vendors often ignore the needs of solos as they target traditionally employed public relations practitioners. Please share in the comments or tag #solopr on social media.

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Knowledge Base Study Report Agency 54

wiredPRworks

FEBRUARY 23, 2018

Explore how social selling can help you power up, lead up and speed up in a 30 minute discovery call. In 2008, Barbara founded Social Media Club's Chicago chapter and contributed to planning over 70 exciting monthly events.A Inviting YOU to Join Me at #meetNEXT on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Prohibition

JANUARY 14, 2022

How will they deal with the media? Will you hold an external or internal press conference? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? This space can also be used for a press conference.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

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Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you.

Small Business 51

Small Business Tourism Measurement Social Media 51

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization? . –

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. I asked PL if they would consider alternative pricing especially for indie pros and small businesses, and he said they would … but I don’t know when this will be. I first came across the folks at Traackr.

System 90

System Twitter Facebook Examples 90

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.]

Google 101

Google Nonprofit Engineering SEO 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. This show is basically focused on providing a voice to the small business community.

Crisis 78

Crisis Local Facebook Social Media 78

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

JUNE 3, 2014

Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston. is to attract small business owners. We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.”

Marketing 91

Marketing Small Business Interviews Internal 91

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources).

Facebook 120

Facebook Advertising Advertising Measurement 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. Today, my friends, journalists comprise the 4 billion people in the world using social media. All of these participants in social media are journalists.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MARCH 17, 2016

Social Media Marketing. For businesses, social media provides a means to communicate directly and honestly with audiences. Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels.

Marketing 40

Marketing Small Business Web Nonprofit 40

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. May: Automate Shares of Older Content. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Social Media Zoom Factor. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

MAY 17, 2018

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. This creates delusional bubble worlds. I have also become very concerned by mobbing.

Social Media 53

Social Media Communications Media Twitter 53

Prakkypedia

NOVEMBER 9, 2020

Many small businesses dream of ‘going viral’. Every now and then, this happens to a business organically [pun intended]. And so it happened for the Four Seasons Total Landscaping when it became the unwitting venue for a Trump team press conference. MSNBC (@MSNBC) November 10, 2020.

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Conference Viral Twitter Small Business 82

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. One of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: [link].

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Storytelling Data Journalism Resources 53