PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. Mike Kaput Director Marketing AI Institute ( @MikeKaput ).

Conference 56

Conference Marketing Groups SEO 56

Stern + Associates

JANUARY 4, 2023

Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Digital marketing allows you to track the success of your PR efforts. Enhanced audience engagement. Measured results. is a first impression.

Strategy 68

Strategy Marketing Leadership Print 68

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Ishmael's Corner

JUNE 21, 2020

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return.more.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Commit to attending one conference or class a year.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Explore SEO link building budgets You might not expect this one but it’s big! They are specialists.

How To 180

How To SEO eBook Measurement 180

Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. The same holds true for SEO. You’ll get a sense for what topics they regularly discuss and how it contributes to their overall SEO efforts.

SEO 60

SEO eBook Video Conference 60

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

Automotive 65

Automotive Technology SEO Engineering 65

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations. Turn to PR When Direct Marketing Fails. Vice President, Marketing Technology. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

Stephen Waddington

MARCH 22, 2021

WaddsCon is a monthly conference where four people present on a contemporary area of media, marketing, or public relations. The March edition of WaddsCon promises to be another fast paced event with four inspiring speakers and a lively audience. It is high energy, fast paced and fun.

Energy 78

Energy SEO Conference Twitter 78

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

5W PR

MAY 18, 2018

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Garrett Public Relations

AUGUST 22, 2018

Content Marketing World 2018 is coming up Sept. When people ask me why this conference is so impactful, I tell them it’s THE place for content […]. The post 10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Content Marketing 62

Content Marketing Marketing Conference Publicity 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

MARCH 2, 2023

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

PR 20/20

DECEMBER 11, 2018

I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have trillions of dollars in annual impact.

Enterprise 48

Enterprise Marketing SEO Analytics 48

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. There's a good reason for that.

Blogging 73

Blogging How To Engineering Tools 73

Victorious PR

NOVEMBER 7, 2023

In other words, don’t market yourself as a generalist, at least not at first. Not only that, but a seasoned PR firm can also help you craft shareable content with various strategies, like targeting SEO keywords, and this can skyrocket your organic shares, allowing you to exponentially grow the audience of people who know and trust you.

SEO 52

SEO Web Conference Real Estate 52

PR 20/20

OCTOBER 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with marketing artificial intelligence? Want to get a head-start on integrating AI into your 2020 marketing? Join us November 19, 12 - 1 p.m.

Software 56

Software SEO Technology Conference 56

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Stuart Bruce

OCTOBER 6, 2016

In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. I’d like to think PR was responsible for this much digital and social activity, but in reality I think in organisations not represented in the survey then more will be done by marketing. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. What if what we know in marketing is holding us back? When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Design firms become “marketing strategists.”. Imagine you’re at a party.

Marketing 100

Marketing SEO Writing Engineering 100

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Allow employees to access social media sites, but have HR and marketing work together to develop a social media guideline policy.

Training 120

Training Employee Social Media Company 120

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. Through those two, they’ll be able to get a better understanding of how consumers are learning about the business and the buying journey.

Brand 88

Brand Branding Consumer Pitching 88

Stephen Waddington

MARCH 31, 2019

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. A third-party market has grown up to plug the gap for everything from campaign landing pages to press offices. Join our live session on Tuesday, 2 April, 6:30pm BST.

Survey 68

Survey Enterprise SEO Web 68

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

MAY 5, 2019

Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report. Let me know if you’ve any ideas. ??

Privacy 60

Privacy SEO Pitching Instagram 60