PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Shift Communications

OCTOBER 8, 2015

This series walks through the components of an SEO audit. When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. The same holds true for SEO. Do your competitors have blogs? Compared to your company – which has a blog that posts once in a blue moon.

SEO 60

SEO eBook Video Conference 60

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. >>Related Read: How Can I Generate Blog and Email Subscribers? Of course you do. You need some quick wins. Update your CTA.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Stuart Bruce

OCTOBER 6, 2016

In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. I’d like to think PR was responsible for this much digital and social activity, but in reality I think in organisations not represented in the survey then more will be done by marketing. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

PR 20/20

OCTOBER 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with marketing artificial intelligence? Want to get a head-start on integrating AI into your 2020 marketing? Space is limited.

Software 56

Software SEO Technology Conference 56

PR 20/20

DECEMBER 11, 2018

I recommend the Marketing Artificial Intelligence Institute.) But AI is poised to massively influence how marketers work. It’s estimated that 80% of a marketer’s job function will be intelligently automated, to some degree, in the next 3-5 years—and AI and other analytics will have trillions of dollars in annual impact.

Enterprise 48

Enterprise Marketing SEO Analytics 48

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

5W PR

JUNE 15, 2022

For example, companies in the cannabis industry can set up SEO and email sign-up targets. By 2026, the global cannabis market is expected to reach over $90 billion, according to reports. The post Effective PR Tips for Cannabis Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Consumer Pitching 88

Stephen Waddington

MAY 5, 2019

Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. While that may be good for personal privacy, I’ve argued in a blog post that it’s a threat to public conversation. Adding SEO and social data to pitches adds huge value for time pressed journalists.

Privacy 60

Privacy SEO Pitching Instagram 60

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. What if what we know in marketing is holding us back? When do they want it?

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Design firms become “marketing strategists.”. Imagine you’re at a party.

Marketing 100

Marketing SEO Writing Engineering 100

Presspage

JUNE 12, 2018

Put a Face to Your Marketing It’s important that the people behind your words are identifiable as leaders in your sector or business. Just having any person write your content won’t fly as you will need to put a face to your marketing. Don’t Forget the SEO Optimize your content for search on page and behind it.

Brand 92

Brand Branding How To Writing 92

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. In addition to these three tools, B2B marketers must begin to better evaluate content ideas. Did you miss the event this year? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

PRSay

NOVEMBER 12, 2019

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. You can always consider things like a blog post, social post, or an email blast. Nikkole Couture is vice president of Go to Market, Intrado Digital Media. You can also follow them on LinkedIn and Twitter.

Writing 98

Writing How To Print Corporate 98

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99