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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . The ROI may not happen overnight. .

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Positioning Your Company for Investors

5W PR

By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Most often, this includes media interviews, speaking engagements and print editorials. Strong PR programs usually have a steady stream of content to share stemming from media placements, speaking engagements, conferences and networking opportunities, but many companies and their top executives don’t leverage this content across platforms.

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5 Creative Strategies for Link Building

Waxing UnLyrical

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Interview Experts. Interview Experts. People love interviews with industry experts.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Every week she interviews female CEOs, business leaders, and artists, not only promoting the brand’s values of supporting women-led businesses but sharing their platform with potential partners. There are two ways to do this.

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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm

Bianchi Biz Blog

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

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