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2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.


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PR pros mark International Women’s Day

PR Daily

For International Women’s Day, many organizations are looking to celebrate the work of their female colleagues—and the PR industry is a focal point. For example, many organizations have created internal resource groups so colleagues can turn to each other for support.

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Know your values.

The 15 Best PR and Marketing Conferences to Attend in 2020


Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. This year’s conference boasts a particularly impressive lineup of speakers. .

10 Takeaways From PRSA’s 2018 International Conference


Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Props to PRSA for a stellar conference. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker.

International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft


In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. If you’re going to be successful in the art of communications today, you have to make sure that you deeply understand the art of storytelling and be able to tell a great story, directly and through others.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Take care to preserve your brand reputation by framing any position around the wellbeing of your internal and external stakeholders. CONFERENCE ALERT.

Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021

PR Daily

If there’s a watchword to guide your internal comms efforts in 2021, it’s authenticity. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year.

8 tips for looking good on video conference calls

PR Daily

Whether you’re granting reporters an interview, pitching clients or talking internally, you should first put your phone on selfie mode and place it next to your computer. The post 8 tips for looking good on video conference calls appeared first on PR Daily.

The importance of solid messaging and storytelling

PR Daily

At a recent event, WPP founder Sir Martin Sorrell said that in his view, “…internal communications teams are a barrier to the speed of organizational response”. Looking for more insights on brand storytelling and content marketing?

The 10 Best PR & Content Marketing Conferences to Attend in 2019


Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. Arthur Page Society Annual Conference.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap


Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1.

How the CIA hit its storytelling stride on Twitter

PR Daily

Carolyn Reams, the intelligence agency’s former social media director, shared broadly applicable insights with the audience at Ragan’s 2020 Social Media Conference on Friday. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily.

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. That’s how award-winning journalist Soledad O’Brien welcomed the record-setting crowd of 1,300-plus at the 2019 IABC World Conference, which kicked off Sunday, June 9, and runs through June 12. Without trust, even deft storytelling will fail.

Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age


Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age.

How the CIA hit its storytelling stride on Twitter

PR Daily

Carolyn Reams, the intelligence agency’s former social media director, shared broadly applicable insights with the audience at Ragan’s 2020 Social Media Conference on Friday, March 13. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

10 takeaways from PRSA’s 2018 conference

PR Daily

Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. RELATED: Join us in New York City for our Best Practices for Communicators in Highly Regulated Industries Conference.]. Here are 10 takeaways from this important industry conference: 1. On storytelling: “Be a storyteller first and a PR person second.” – Ann Handley , partner, MarketingProfs. PRSA deserves kudos for a stellar conference.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

How to create a culture abuzz with internal fans and advocates

PR Daily

As you boost internal advocacy through training, supporting, mentoring and mobilizing, you’re also aligning employees’ work with the organization’s purpose and mission. Better brand storytelling. Compete for a chance to attend special events such as Adobe’s MAX conference. Starbucks also uses its internal team to gather feedback before releasing new products. How would you like to improve your marketing reach, revenue and reputation?

Data-driven Storytelling with Matthew Lynley

The Hoffman Agency

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? By Account Manager Matthew Burrows. Data!’ he cried impatiently. ‘I

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4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. What matters is understanding who they are and where they reside, so you can build an effective social media storytelling strategy. The post 4 ways ‘Good Morning America’ nails social media storytelling appeared first on PR Daily.

ICON Recap: Alice Randall on Storytelling and the Influence of African-Americans in Country Music


“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell.

Experts advise careful, coordinated response to Chauvin trial verdict

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. Voice: It’s your brand’s decision to speak up and have a voice both internally and externally. Is there a DEI statement that could be shared internally on how your brand operates?

Engaging employees during extraordinary times

PR Daily

Has there ever been a more crucial time for internal communicators? It’s never been more important to get internal communications right.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. In PR we beat a concept so hard that it dies a quick and untimely death, only to remain in circulation until the very last PRSA chapter has held its professional development conference.

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Read DigiMarCon’s Top 10 Reasons to Attend to decide if this is a conference for you. Marketing AI Conference (MAICON).

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar,” TechCrunch noted. Still, a simple question lies at the heart of storytelling: “What if…?”

Nine Actions That Torpedo Global PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. At our first press conference in Tokyo, no one had bothered to mention that the format.more. The post Nine Actions That Torpedo Global PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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4 keys to deliver a TEDx-worthy presentation

PR Daily

RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Executive Communication Internal Communications Leadership Communications PR Industry Speechwriting Storytelling Visual & Video Communications

Maintaining a connected culture amid extreme apprehension

PR Daily

14 Internal Communications & Employee Experience virtual conference , sharing how communicators can play a crucial role in maintaining morale during this tumultuous time. 14 Internal Communications & Employee Experience virtual conference.

10 tips for helpful, comforting COVID-19 communications

PR Daily

Here are 10 tips for internal communicators during this crisis; 1. Align internal and external messaging. COVID-19 Crisis Communications Employee Engagement Internal Communications Leadership Communications Storytelling The Workplace

How companies can improve DE&I transparency and address past failures

PR Daily

FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. “DE&I Even for companies with a dreadful record on DE&I issues, this is a pivotal time for honest internal assessments. Don’t say one thing internally and do another on social media.

3 tips to improve messaging to diverse audiences

PR Daily

During a recent Ragan virtual conference, Rory Gory, digital marketing manager for The Trevor Project , shared a few considerations to keep in mind when communicating with diverse groups.

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Creating a Video Storytelling Strategy That Gets Results


But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Before you can evaluate the success or failure of your storytelling, you’ll need to define the overarching objectives of the project in advance.

4 things your content must do in 2019

PR Daily

The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Discover how to tell stories that do all the above by joining us at Disneyland for this one-of-a-kind conference. Content Marketing Employee Engagement Internal Communications Marketing Measurement Social Media Storytelling Writing & Editing

How Scotts Miracle-Gro sees its ‘purpose’

PR Daily

RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. Get more insights on leading your communications into a new era by joining Ragan’s Future of Communications Conference Nov.

4 approaches to using video to liven up your storytelling

PR Daily

Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer. Video is the storytelling king. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. Smartphones shoot in 4K, and with sites such as Fiverr and Upwork, you can tap into the international labor market and find skilled freelancers to help you with every facet of production.

Conference Recap: Morgan Spurlock on Creating World-Changing Content


Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing.