Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So Others may be great at local coverage but have no experience on a national or international basis.

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wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Here's a podcast that will fill you in and a conference that will bring you up to date. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan.

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How To Brand Branding Local 63

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. There are currently 4.5

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Government Crisis Exercises Retail 132

Barokas

MARCH 16, 2020

Worldwide, society, business and the things many take for granted (conferences, face-to-face meetings, food service, travel, schooling) have been upended. Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace.

Communications 88

Communications Case Study Conference Resources 88

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. [i] I’ve spoken to women who will not speak at a conference without it. Sara Capra.

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PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

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Employee How To Internal International 77

PRSay

MAY 21, 2019

There are many jobs you’re qualified for — you just need to know how to take what you’ve learned and understand how to apply it to other areas too. — Steve Radick. Know what that means and learn how to be good at it. Be familiar with your company’s business plan and show them how public relations helps them succeed.

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Writing Meeting Conference Local 153

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.

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Skype Industry Storytelling Interviews 150

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Learn more about Cleveland’s HUG and how you can become a member here. For conferences and trade shows, teams can also take advantage of the app’s business card scanner.

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Mobile Trade Shows Knowledge Base Tools 75

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot On the timeline leading up to the conversion: The Javits Center is the busiest conference center in the country, with nearly 2.3

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Crisis Employee Trade Shows Local 86

PR Conversations

MARCH 8, 2016

Beverley was researching Mabel for an historical presentation at the Annual Conference of the Dietitians Association of Australia in May, and had a gap in her knowledge after Mabel’s return to the US in 1932. We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come.

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Ethical Voices

DECEMBER 5, 2022

It goes from whether you’re talking about universal versus absolute ethics, and you may have a guiding principle, but how do you adapt it for the localities? You also must work with local languages. Raising morale on staff if you’re doing internal communication and you’re working with HR to do so.

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Ethics Publicity Radio Local 79

Communications Conversations

SEPTEMBER 1, 2016

Do we really work hard to develop our internal talent on a daily basis? According to the report, “agency employees frequently rely on sources other than their employers to learn how to do their jobs. Only 9% said management imparted those skills, and another 9% relied on events or conferences.”

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PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. So how do marketers learn the ins and outs of multiple industries? And share your notes!

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Industry Insurance Insurance Resources 58

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

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PRSay

SEPTEMBER 26, 2016

In addition to the Fernandez family dealing with the most difficult days they will ever face, so did the entire Miami Marlins organization on September 25 th when they held a press conference with all of their team in attendance within hours of learning about the devastating death of their star pitcher.

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Stuart Bruce

MARCH 18, 2015

How can I learn? I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Eva Maclaine, chair of CIPR International. Who can help?

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Training Ethics Course Analytics 60

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

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B2B Creativity Film Trade Shows 66

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty.

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Crisis Marketing Healthcare Resources 92

ImPRessions - Crenshaw Communications

MAY 3, 2017

And exposure to eager PR students helps fill the new hire or intern pipeline. Consider panels, webinars, guest-teaching at local schools and more. Everything about a relationship changes when you get off the conference call and out of the office. Again, there are myriad ways to share your wisdom and experience with others.

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Writing Education Pinterest Creativity 149

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting!

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PR Conversations

OCTOBER 27, 2023

Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page. Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. At the Arthur W. Vercic (Eds.),

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Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Nominated by: Kelli Matthews, University of Oregon. written by Kathryn Kuttis) .

Sports 0

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Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships. “If It’s also just plain sexy.

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Media Relations Media Measurement Conference 40

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Internal communications and events. Once defined, how your brand communicates its core mission, vision and values is critical. And it goes beyond products. Offsite company retreats.

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Marketing Storytelling Technology Community 52

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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Local How To Skype Trade Shows 41

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

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Technology Product Launch Crisis Management Case Study 78

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. For me, as a local government employee, there are clear political boundaries. When someone asks me a question, I am happy to answer it. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. ’ “I know why I’m here, how bout you? ’ but ‘why?’

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Social Media Media Facebook Twitter 89

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. Business Wire understands how to reach and activate markets across the globe. CHALLENGE: Lack of resources.

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Local Storytelling Infographics Resources 80

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. If you’ve been watching any of the local media, you know that PR crises can take place. It could be accidents.

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Crisis Local Facebook Social Media 78

MaccaPR

JUNE 3, 2014

Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston. What have been some of the biggest growing pains internally when implementing and growing HubSpot’s inbound marketing model? In fact, we met HubSpot co-founder Dharmesh Shah together (pictured below).

Marketing 91

Marketing Small Business Interviews Internal 91

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

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Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. How can they do that? ” Scott Kaminski | Häfele America Co.

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