Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. Maximize content marketing ROI. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. We might search the web with purpose, but get lost in the parade of pages. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing.

Marketing 60

Marketing Web Viral Social Media 60

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. At a minimum the question ought to be asked: On every web registration form. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

wiredPRworks

SEPTEMBER 21, 2017

During the digital marketing transformation webinar web class, you’ll learn: Content Marketing: A new platform for creating qualified leads in your niche market that no one else is using. Corporations and conferences engage Barbara to present enlightening, energetic and effective programs.

Insurance 40

Insurance Insurance Marketing Conference 40

Cision

MAY 2, 2016

” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. What this media consumption shift caused is a shift in how publishers view content marketing. It is antithetical to a lot of the past thought on content marketing and publishing.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Impact reports for web conversions: Learn the answer to what do people do on your website after they consume earned media. She previously managed content and social media for several brands, in addition to working as a freelance writer.

Media 101

Media Storytelling System Technology 101

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Shift Communications

JANUARY 21, 2015

That’s almost a quarter of ALL web traffic coming from Facebook alone. With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. Marketing Analyst. The post Is Your Content Sharable? People are busy.

Mobile 60

Mobile Web Viral Social Media 60

Waxing UnLyrical

MAY 7, 2014

I’m still here – I got here Sunday to speak at the PRSA Counselors Academy Spring Conference , which has been great. Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School.

B2B 74

B2B Conference Content Marketing Resources 74

The Awards Blog

SEPTEMBER 9, 2019

To make things easier, publish the content on the Web and provide hyperlinks. . Know your market – Make sure your submission maps to the award category you are applying for. Receiving an award can increase brand awareness, fuel your advertising and content marketing programs, and even assist with sales enablement.

Case Study 66

Case Study Conference Advertising Advertising 66

wiredPRworks

OCTOBER 16, 2018

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] co-founded Social Media Club’s Chicago chapter in 2008, was selected by Nokia as one of two social media experts to represent the U.S.

Brand 40

Brand Branding Fashion Social Media 40

Sword and the Script

MAY 16, 2020

c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision.

Survey 169

Survey Media Relations Pitching Media 169

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Most events of a marketing nature will remain virtual for the foreseeable future. Overall, its customers conducted more than 250,000 web-based events.

Survey 92

Survey B2B Report Video 92

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. It's almost here! Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” So this week’s roundup features seven posts from around the web that focus on success.

Social Media 74

Social Media Resources Web Conference 74

wiredPRworks

NOVEMBER 15, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy Marketing Social Media Internal 40

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. If you’re creating content in PR take note of hacks one and two especially. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

DECEMBER 11, 2018

Web analytics, email interactions and form submissions from the Marketing Hub. Marketing Hub’s Content Strategy. The latest recommendation among content marketing experts is to arrange your website’s content based on pillar pages and topic clusters , instead of just keywords.

Enterprise 48

Enterprise Marketing SEO Analytics 48

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure . Brands should strive to be a trusted source that answer questions quickly.

Study 64

Study Marketing B2B Apparel 64

wiredPRworks

JUNE 17, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. Konstanze Alex-Brown as she discusses how influencers can make your marketing “human, visionary, and trustworthy” over at {grow}. ” 3.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

MAY 4, 2015

Content Marketing: Without Community, It’s Only Half the Equation. Why: “Any content marketing plan is incomplete if it doesn’t account for mechanisms to draw people in, as opposed to simply pushing the content out,” I wrote in this WUL post that was inspired by the #soloPR community.

Community 40

Community Content Marketing Travel Agency 40

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. A unique niche in the confluence of PR and content marketing. Here are a handful curated from around the web for your perusal.

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

SEPTEMBER 21, 2015

And as a tribute to PRAXIS, today’s roundup highlights some of the experts speaking at this year’s conference. Is Your Content Marketing Strategy Painful for Prospects? Why: “Do the editors of the Economist sit down each Monday and discuss what content they are going to churn out that week?

Travel 40

Travel Content Marketing Corporate Writing 40

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Content Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 114

B2B Marketing Survey Software 114

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 27% “web searches,”. Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. There is no silver bullet: B2B marketing today requires an omnichannel approach.

B2B 99

B2B Trade Shows Survey Study 99