Conference Content Marketing Trade Shows Web 
Sword and the Script
APRIL 18, 2020
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.
Sword and the Script
MAY 16, 2020
c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision.
Sword and the Script
JUNE 8, 2021
Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Most events of a marketing nature will remain virtual for the foreseeable future. Overall, its customers conducted more than 250,000 web-based events.
Sword and the Script
NOVEMBER 30, 2021
32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. Not content marketing. There is no silver bullet: B2B marketing today requires an omnichannel approach.
Sword and the Script
DECEMBER 15, 2020
Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.
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