Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. We use social media listening tools, review market research, and create SEO-enhanced content. Earned media placements are usually at the top of a client’s wish list. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Make sure you’re checking off these nine items with your current or potential media monitoring provider. Anyone use it?

Software 0

Software Comparison Media System 0

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Modern digital media brought web analytics which have made gathering metrics easier. Is PR satisfied with their ability to measure effects? Are PR pros trying to measure the effects of their work?

Measurement 117

Measurement Communications Survey Web 117

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

FEBRUARY 4, 2019

Podcasts are typically derivative to other media or marketing efforts. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Podcasting analytics are awkward by comparison.

Measurement 90

Measurement Analytics Comparison Data 90

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? What are people saying about your brand when discussing CRM systems on social media? Set measurable goals and start tracking right away. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Burrelles Fresh Ideas

DECEMBER 5, 2023

Finally, diligently monitor and measure the effectiveness and impact of your communication efforts. Measuring and Improving Engagement Many organizations struggle with effectively measuring employee engagement and understanding the impact of their internal communications efforts. One particularly useful survey is benchmarking.

Internal 95

Internal International Communications Employee 95

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. Competitive comparisons can be meaningless without context.

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 83

Tools Comparison Media System 83

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. Analyze success rates and other metrics based on reader engagement. Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Onclusive

OCTOBER 10, 2017

In our latest release of the AirPR Analyst platform, we continue to provide monitoring, measurement and reporting in an automated, digestible format, now with even more AI-driven insights and Trends TM. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place.

Software 207

Software Analysis Comparison Trends 207

Onclusive

JULY 18, 2017

If I were to define it, I’d say it’s “understanding the performance of earned, owned, or newswire media through its impact on bottom-line metrics that are specific to your business.”. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. Empty #measurepr. justsayno #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites.

Comparison 120

Comparison Engineering SEO Google 120

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. As the chart shows, there were two big reasons for Chick-fil-A’s high levels of engagement, and interestingly the public and media interest don’t really match up. So let’s dig in.

Comparison 78

Comparison Pinterest Local Instagram 78

NewsWhip

JULY 12, 2022

And this was swiftly followed by the company pressing forward with a proposed $16-billion deal to purchase Canada’s fourth-largest communications and media company. . As a comparison, the US company CenturyLink experienced a similar outage in a period of three days. In its outage, CenturyLink garnered 1.7k Companies can’t go mute.

Communications 158

Communications Telecommunications Banking Crisis 158

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Reactive PR This means being reactive to what is trending in the media.

How To 62

How To Analysis Comparison B2C 62

Cision

SEPTEMBER 25, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. What’s unique about the data that they’ve collected is that the data scientists were able to categorize journalists into six “Social Archetypes” and identify how they perceive and use social media to do their jobs.

Journalism 258

Journalism Social Media Study Comparison 258

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand.

Exercises 136

Exercises Comparison Internal International 136

PR in High Definition

MAY 31, 2017

Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be used and re-used across the team. What PR does is generate awareness in a market, so to measure success, we should aim to measure this awareness.

Measurement 48

Measurement Financial Comparison Advertising 48

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Build in and budget for metrics. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards.

Analytics 81

Analytics Comparison Google Interviews 81

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc.

Agency 108

Agency Automotive Engineering Education 108

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. PR standards define what needs to be measured. Think about that number again.

Report 40

Report Measurement Media Comparison 40

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. You can include informational articles, product comparisons, videos, special offers, et cetera.

Marketing 120

Marketing Comparison eBook Social Media 120

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. For example, within the business, we have a media unit staffed with former national news journalists. For media work and campaigning we start with our experience of the media.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176