Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do? in June 2020.”.

Survey 154

Survey Marketing B2B Comparison 154

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Polaris

DECEMBER 13, 2014

I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Do we have the internal resources to manage the collection process? Hiring a paralegal versus a collection agency: A price comparison. Content Marketing' Tip sheets:—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. Share of voice – This can be a valuable metric in comparison to a key competitor. How To Plan PR in 2018.

Exercises 136

Exercises Comparison Internal International 136

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 So, I thought it was high time someone give J-Lo some sound influencer marketing advice. ” Oh, your social media intern wrote that one? It hasn’t exactly taken off either. The challenge has just 2.4M BILLION views).

Marketing 60

Marketing Comparison Viral Social Media 60

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison. They do not.

Measurement 52

Measurement How To System Comparison 52

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. We thought it unfair to include these in our overall analysis but include them here for comparison. . Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

MAY 28, 2015

How can it benefit your marketing and communications program? If, for example, you’re a credit card issuer and your followers don’t use your card, then you might have a marketing mismatch (or an opportunity). The greatest hidden power of Twitter Audience Insights, however, is comparison. What It Tells You.

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. On one hand, dealmaking has brought sizable new competitors to the market. That’s consistent with the feedback I’ve heard in the market about TVEyes. Internal comms metrics.

Software 85

Software Pitching Internal International 85

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Ishmael's Corner

JUNE 16, 2015

When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external). For example, we support the blog for a B2B company called Endicia (online shipping software).

SEO 60

SEO Tools Comparison Google 60

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. For example, the client most likely has to report to an executive team and/or board about how overall marketing efforts are impacting the company’s bottom line. Competitive comparisons can be meaningless without context. By Seedepth. GUEST POST By Mikala Vidal.

Measurement 50

Measurement Comparison Analytics Agency 50

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Landis PR

APRIL 19, 2021

In an international collaboration, led by LCI’s German Public Relations Global Network (PRGN) PR partner, cometis , and the market research institute KOHORTEN together with their other PRGN partners Currie and Xenophon Strategies , the report examined 140 of the world’s largest companies for the quality of their sustainability reports.

Report 52

Report Financial Comparison Government 52

PR 20/20

FEBRUARY 7, 2023

GA4 insights can be used to make more intelligent business decisions, report on marketing campaigns, view organic data, and more. Because of this, internal traffic must be filtered within the property rather than created as a separate view. Marketing expertise, direct to you Like what you see? GA4 uses properties, not views.

Analytics 69

Analytics Google Mobile Measurement 69

Shift Communications

DECEMBER 23, 2014

Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected. Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough.

Comparison 94

Comparison Measurement Blogging Engineering 94

Critical Mention

JULY 1, 2019

If anybody in the marketplace disputes this fact, we encourage you to take a no-obligation demo of our platform and make the comparison yourself. Critical Mention is the leader in broadcast media intelligence and monitoring.

Print 101

Print Comparison Social Media Media 101

Konnect Agency

NOVEMBER 26, 2019

I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency. She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media. Aimee’s journey can serve as inspiration on how to grow within your desired field.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

MAY 12, 2020

They have thought about how the crisis, and the move to remote work, can benefit their business – via influencer marketing , newsjacking , and an renewed focus on using video in SEO – rather than seeing the pandemic as merely a test of survival. . There are plenty available, and many sites carry comparisons of them.

Strategy 102

Strategy Employee System Tools 102

Sword and the Script

JANUARY 28, 2020

The media contacts section works completely differently than any other solution that I’ve seen on the market. Notified says some customers use this for internal communications too. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 117

Software Tools Publicity System 117

Waxing UnLyrical

APRIL 27, 2016

An important aspect of that mind-body-ness is self-talk, our own personal “internal communications” mechanism. For strategic communicators by trade, thinking in terms of self-talk as internal communications can be helpful. self-comparison. Perhaps your own inner voice has echoed one of these sentiments recently? What a jerk!

Internal 40

Internal International Comparison Groups 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. Smith, Director of Marketing for IR & Compliance Solutions at PR Newswire/Vintage.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency. is the Head of Content Marketing & Communications.

Blogging 62

Blogging Google SEO Writing 62

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. Whether for marketing purposes or your own internal review, case studies are a great opportunity to showcase a problem, action, and result. Was that a good choice?”.

Case Study 28

Case Study Comparison Interviews Study 28

PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. The Five Factors to Consider When Selecting Marketing Automation Software 1.

Software 77

Software Marketing Comparison Enterprise 77

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. Geben’s (New) Social Crisis Protocol.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

OCTOBER 8, 2019

That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81