Prohibition

SEPTEMBER 29, 2023

This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times. In our next episode, Chris and Will are speaking to award-winning B2B specialist, Editor, and Director Tom Basgil all about ‘sexy’ side to B2B marketing and how to drive employer advocacy.

Privacy 62

Privacy Comparison B2B Retail 62

Polaris

DECEMBER 13, 2014

The sales cycle can also be depicted as a continuum, a graphic illustration I prefer since it more clearly shows how people move from one stage to the next: The Top of the Funnel. Your leads have an interest in your business because they have a problem they don’t know how to solve. Content Marketing' eBooks—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Contently - Strategy

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. Create bottom-of-the-funnel content. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical.

Comparison 87

Comparison Resources eBook Case Study 87

Contently - Strategy

MARCH 30, 2022

Generally speaking, battlecards contain the following information: Market overviews. Target customers, markets, segments, and opportunities. Competitor analysis and comparison. As a result, marketers have the skills to turn facts and figures into the business benefits that persuade people. Answers to common objections.

Data 98

Data Comparison Case Study Marketing 98

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. Want more examples on how to replace AVE for modern PR measurement?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. Start by solving a problem. Now, that’s not good enough.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Shift Communications

MARCH 16, 2015

In the wake of this revelation, many people began asking how to take advantage of this unannounced feature? Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Vice President, Marketing Technology.

Google 60

Google SEO Web Comparison 60

ReimaginePR

JUNE 13, 2016

In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. That could prove to be a costly error.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

. ~ David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 2, 2019

It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. I believe all signs suggest the future of marketing looks more like public relations. Image credit: Unsplash.

Agency 93

Agency Trends Marketing Survey 93

Communications Conversations

OCTOBER 18, 2016

Ryan Arnholt, director-content marketing, Optum. People like Branden get to where they are by doing great work, sure, but by also knowing how to navigate the processes, politics and relationships within an organization the size of Toro. But, that’s probably where the comparisons end.

Agency 60

Agency Groups Public Affairs B2B 60

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Here’s how to use the feature: Head to the ‘Research List’ section on the top bar.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

prTini

SEPTEMBER 24, 2014

But how do you know which ones are worth the investment? Does anyone actually know how to read the label? You can also analyze social and content success through a side-by-side domain comparison report. Trying new tools for the short free trail week is more often than not confusing and time-consuming.

Tools 72

Tools Viral Engineering Comparison 72

Shift Communications

JANUARY 6, 2016

How to Harness Tumblr’s Power. You sign up with an email and choose your theme, i.e., how the blog looks. But that performance paled in comparison to the one on Tumblr, where the content was reblogged and liked a whopping 10,931 times! And even though you will invest time in Tumblr, the platform itself is completely free!

Brand 60

Brand Branding Comparison Social Media 60

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons.

Media 120

Media Viral Comparison Social Media 120