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How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

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Website spelling and grammar errors are costlier than you may think

Agility PR Solutions

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

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Apple vs. Chevron Revenue? It’s Content Marketing out of Context

Sword and the Script

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. New capabilities in competitor analysis.

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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

SEO 100
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Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. Furthermore, organizations can utilize these surveys to track progress over time, make inter-departmental or inter-location performance comparisons, and measure their standing against industry standards.