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Should your company website use WordPress or HubSpot?

Axia PR

Consider cost, design, support, and analytics when selecting the best content management system for your company. One of the best ways to provide consumers information about your company is through a content management system (CMS) or website.

Company 62
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Three Ways Your Web Content Can Help Your PR

Landis PR

I have not come across a company that doesn’t have a website –though some haven’t been updated or rebranded since the days of DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). Here are three ways good web content can help your PR: .

Web 59
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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Bain & Company has signed a services agreement with OpenAI. The threat are copyright and ethical issues that arise from the use of AI tools.

Tools 98
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Writing Earnings Releases for the Associated Press’ Robots

Cision

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Only the writing aspect of the AP process is automated, not the data parsing. The short answer: “No.”. They read it.

Writing 137
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Writing killer landing page copy.

B2B 94
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 150