Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The company calls this Cision Activation. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 141

Study Media Relations Media Measurement 141

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Broader remit, more engagement across the company.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Additional duties. All things to all people. “We In multiple mediums.”.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Signal AI currently bills itself as a “ global external intelligence company.” PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. These companies develop media monitoring tools that can tell you if a third-party mention leads to an action on your website – even days or weeks later. In other words, what is it you want to achieve?

Measurement 93

Measurement Communications Survey B2B 93

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Finally, we’ll overview some top companies that use AI to accelerate content marketing performance, so you can start testing tools out on your own. What Is AI for Content Marketing? That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business.

Social Media 117

Social Media Brand Branding Media 117

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls. GumGum is an artificial intelligence company with deep expertise in computer vision.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free.

Content Marketing 149

Content Marketing Privacy Government Web 149

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Say your company makes smart refrigerators. Because I believe so strongly in the power of a PR-Marketing partnership, I wanted to share a few ways PR can help marketers achieve their ever-growing list of goals.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Strategy 75

Strategy Media Analytics Radio 75

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. To make things easier, publish the content on the Web and provide hyperlinks. . Judges like to know something about a company in addition to simply reviewing its award submission.

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. 2) When a Tech Company Names It’s Baby Einstein. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”.

Survey 102

Survey Report Media B2B 102

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” ” – Emily Bell, writing for CJR. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. Feel free to start writing about these too, by leaving a comment below. In a piece for AW360 – The Rise of Dual-Brain CMO – Thom Gruhler writes that the top marketer can add one more duty to the list: chief revenue officer. It’s a way to internalize and reflect more deeply on a topic.

Marketing 62

Marketing B2B Content Marketing Survey 62

Buzzstream

MARCH 31, 2020

Write the right, expertly crafted content. However, they carry far more risk than they used to and for the majority of companies, it’s not a risk worth taking. . Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” It’s easy to be shallow on the web). It also labels the click “its evil queen.”. Engaged time.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Ad values lack context: News articles and advertisements are not one in the same. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. A/B testing can benefit a company immensely from even a simple neural network. Feature #4: Contact management.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? – print advertising. – pay per click advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Solo PR Pro

MAY 8, 2018

Direct advertising. Web design and management. Writing and editing. Solo PR Pros work with SMBs and Fortune 100 companies. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

DECEMBER 10, 2016

at companies with more than $250 million in annual revenue. Those surveyed at companies with more than $5 billion in annual revenue tend to spend 13% of their revenue on marketing, versus 10% at smaller companies that have $250 million to $500 million in annual revenue.”. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60