5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. The talent is there.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. The ideal team member will have worked with various top B2B tech companies (e.g., adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.)

Communications 156

Communications Enterprise Retail B2B 156

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. . Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Ad tech companies also use AI-powered fraud detection tools to identify and prevent fraudulent ads.

Advertising 170

Advertising Advertising Analytics Data 170

Agility PR Solutions

MAY 25, 2023

New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even more when it comes to which companies they choose to do business with. The research reveals that […] The post Does sustainability still matter in a rough economy?

Consumer 78

Consumer Retail Technology Company 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

Retail 156

Retail Automotive Conference Data 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This was not new technology and the name was virtually unknown in the States. If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. .

Agency 310

Agency B2B B2C Pitching 310

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. Companies who ignore or deprioritize customer experience (CX) do so at their peril. Customer experience is king.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team.

B2B 203

B2B Policies Case Study Enterprise 203

Reputation Us

APRIL 15, 2024

THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S. As a result, customer loyalty and retention has been top-of-mind for many companies. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Most scaled B2B tech companies are sitting on a pile of interesting data. Instead, they ask that the focus be on polling retail executives. This is natural.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve sat in on calls with clients themselves, affording a glimpse into another company. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” I’ve been able to use my content skills for press releases and bylined article drafts.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “To

Study 170

Study Brand Branding B2C 170

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

PR in High Definition

JANUARY 17, 2017

I remember asking an IT director at a retail firm, somewhat earlier in my career, looking for an insight into his business, possible campaign content and the like. We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful.

Technology 48

Technology Automotive Retail Banking 48

Stern + Associates

JULY 25, 2023

Anticipate the Future Through Technology and Challenge Culture Travis has been at the forefront of multiple successful digital transformations in his career, including being at the helm of Papa John’s when it became the first national pizza chain to capitalize on digital pizza ordering.

Communications 62

Communications Retail Sports Leadership 62

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

PRSay

MAY 17, 2019

“Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. “If local businesses are plugged into new technologies, it can help them grow,” he said. “You need people engaged to make the solutions.”

Small Business 109

Small Business Retail Transportation Technology 109

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

DECEMBER 12, 2017

” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject. With technology impacting most industries, it’s likely things have changed since then.

Twitter 208

Twitter Software Retail Agency 208

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. Companies use LINE for mainly B2C communications.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

JANUARY 19, 2021

Galloway’s view is that the pandemic’s enduring impact will be an acceleration for technology, and no area of the economy will be left unchanged. Digital acceleration drives digital dispersion E-commerce accounted for 16% of US retail in March 2021 and was growing approximately one percent per year. Shopify supported online retail.

Retail 113

Retail Crisis Education Airlines 113

PR in High Definition

JULY 27, 2023

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. These apps bring everything into one place combining communications, banking, retail and more.

Twitter 62

Twitter Reputation Banking Retail 62

Mindful Marketing

NOVEMBER 20, 2022

Shipping companies have had to navigate record-high fuel prices. This isn’t the kind of news most companies care to celebrate, nor should they. The first for-profit company of the set is thankful for a different but equally important stakeholder group. 3) Pierson Computing Connection, Inc. :

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. New Mobility Forum One opportunity for suppliers to engage in the event is through sponsorship of the inaugural Mobility Global Forum , which will be held concurrently with Media and Technology Days at the 2023 Detroit Auto Show.

Automotive 78

Automotive Mobile Technology Transportation 78

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

Small Business 168

Small Business SMB Local Viral 168

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms.

Community 206

Community Nonprofit Conference Social Media 206

Landis PR

JUNE 28, 2021

During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Many companies answered the important call to address their employee’s trauma. Technology .

Industry 85

Industry Retail Employee Crisis 85