The Hoyt Organization

APRIL 17, 2024

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes.

Google 91

Google Publicity Customer Service Web 91

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. For instance, H&M used influencers and polling tools to target their millennial consumers, find out their preferences and collect feedback for the designs.

Media 100

Media Print Radio Consumer 100

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches. In the past decade, users have become more ingrained in public figures’ private lives through social media platforms such as Instagram, Twitter and Snapchat.

Social Media 54

Social Media Tools Marketing Enterprise 54

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. The foreseeable future in PR can be a bit hazy for certain companies.

Company 81

Company Brand Branding B2C 81

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. And video content can be the primary tool to support those efforts. #5.

Video 109

Video Marketing SEO Social Media 109

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth.

Examples 116

Examples Energy Retail Product Launch 116

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Namely, with Patterson Companies, 3M, and now, Toro. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times?

Product Launch 78

Product Launch Print Measurement Consumer 78

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. But not all social media platforms support long-form video content. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It combines two loves of mine: employee communications and social media.

Employee 60

Employee Social Media Brand Branding 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

We still tell plenty of stories through editorial media, but the old days of email blasts and “smile-and-dial” tactics are over. The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Corporational Determinism—The New Paradigm for Product Launching. What is usually included in a media kit? media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

FEBRUARY 19, 2016

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Engage PR

OCTOBER 28, 2020

Advice to successfully protect a client’s reputation following media issue. Significant media coverage for client’s new manufacturing facility in the Middle East. LinkedIn content for company successes, contracts wins and new products launches. Press releases – local, national and international media announcements.

Brand 60

Brand Branding Local Product Launch 60

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kind of work I do (primarily social/digital the last eight-plus years). Maybe it’s been the kinds of companies I worked for in the past. First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did.

Communications 83

Communications Public Affairs B2C B2B 83

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically. Being the Face of a Brand. Influencer Collaborations.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. If a known executive joins a company as an investor or an executive, the tech press will want to know.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” Start with clear organizational goals.

Measurement 120

Measurement Study Data Agency 120

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. In fact, it’s the most used social media platform among Fortune 500 companies. Many companies put minimal effort toward their pages, and it shows.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Make the most of LinkedIn tools to enhance reach.

LinkedIn 62

LinkedIn Video How To Marketing 62

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. Incorporating videos into your social media feeds certainly isn’t a new idea.

Video 78

Video Trends Strategy Marketing 78