Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Share Tweet Share. How TV Influences Elections.

Radio 101

Radio Media Television Social Media 101

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Until next time!

Radio 92

Radio Television Social Media Sports 92

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage.

Media 68

Media Travel Radio Interviews 68

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Publicity 105

Publicity Radio Sports Small Business 105

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future.

Meeting 90

Meeting Transportation Media Journalism 90

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Unlike a paid ad, being feature on the editorial side of the media establishes you as an expert -you are the news!

Television 40

Television Print Radio Newspapers 40

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He hit some hard times during the recession and said that all the bad news in the paper, on TV, and on the radio depressed him, so he dropped his subscriptions and only listens to satellite radio in his car.

Newspapers 73

Newspapers Print Radio Local 73

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field.

Publicity 45

Publicity Construction Television Radio 45

Critical Mention

MAY 21, 2020

If you are running any kind of campaign or ad related to the game, social media is likely to be the place fans are talking about it. Your brand doesn’t have to be sports-related to attract their attention. Think about commercials during the big game, oftentimes, it isn’t a sports company that targets its ads to viewers.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. More on @PlayersTribune @panerabread #PaneraPartner pic.twitter.com/8LXSUOc1lz. SCHEDULE A DEMO.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media. How is PR different than it was 5 years ago? Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . Indeed, the company is coming off its best January sales numbers in company history. . “I

Analytics 78

Analytics Technology Instagram Leadership 78

PR Conversations

OCTOBER 27, 2023

Historically, whenever a new medium is invented people use it in the same way that they used the existing media. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. He broke out in laughter.

Reputation 52

Reputation Social Media Internal International 52

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks.

Sports 60

Sports Internal International Enterprise 60

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. A lot rests on the shoulders of your media tour’s spokesperson. Your Your Spokesperson. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

Critical Mention

JUNE 8, 2021

In addition to displaying this data to customers, “Cast & Crew” personnel are also now linked directly to their profile page in the Media Contact Database. . The company continues to grow rapidly and set new benchmarks for revenue growth in 2021 and plans to use the expansion to continue delivering for customers.

Industry 78

Industry Radio Media Analytics 78

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Vendor relations. Stockholder relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Press and radio publicity. Vendor relations. Stockholder relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It At least for social, though, companies can get away with making videos on their phone, but it still has to look good and tell the right story. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stuart Bruce

OCTOBER 30, 2014

We’ll ask what does the speed and real-time nature of social media really mean. Is the fact that every company is a media company a threat or an opportunity? Private companies pose more of a threat than governments ever could. But what control and oversight do we have over private companies?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91