Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Marketing measurement statistics. Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Marketing Measurement Statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Engineering 329

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” As a general insight, companies’ websites (vs.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. Measuring Content Effectiveness. How to decide what to measure? Create a distinctive and authentic tone of voice.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? Influencer engagement. That seems obvious.

Media Relations 100

Media Relations Report Industry SEO 100

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

APRIL 6, 2021

However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 108

Media SEO Analytics Analysis 108

Critical Mention

JUNE 19, 2019

Before you start your marketing plan, you want to establish your company’s goals and KPIs. Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Measure your results. Real-time media monitoring tools allow you to measure your content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Year of the employee. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

SEPTEMBER 13, 2019

Also, consider your company culture when making this decision. Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Keep SEO in Mind. Form Conversions.

Marketing 92

Marketing SEO Radio Video 92

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. However, quality might mean many different things to different people at a company. In this post, we are talking about link quality from an SEO perspective. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

The Resolution Blog

AUGUST 1, 2019

Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. Never before have we understood our target audiences so clearly, communicated to them so precisely or measured our work so realistically. But I do it with integrity. The strategy itself was so smart.

Ethics 120

Ethics Publicity Data SEO 120

Sword and the Script

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. One poorly received PR campaign can utterly and completely undercut even some of the most profitable companies. The streamlining ERPs provide can have many very real benefits for companies.

Tools 75

Tools System How To Software 75

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Signal AI currently bills itself as a “ global external intelligence company.” PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Broader remit, more engagement across the company.”. Broader remit.

Communications 124

Communications Crisis Internal International 124

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. SEO goes mobile. Data drives marketing. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. When do they want it?

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

APRIL 5, 2019

If your landing pages aren’t aesthetically pleasing, you’re not immediately getting your message across with what your company does or you don’t have enough fresh content, your audience may lose interest. And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Traditionally, press releases have focused on sharing company news with journalists and earning media coverage. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Experience. Increase Conversion.

Writing 52

Writing System Automotive SEO 52

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62