Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

Cision

SEPTEMBER 26, 2017

Measuring Content Effectiveness. According to research from Ascend2, the inability to measure effectiveness is the fourth most cited obstacle to content marketing success. How to decide what to measure? This research also identifies seven metrics marketers should use to measure content performance: Traffic. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

NewsWhip

OCTOBER 19, 2021

After ousting his father, Kendall goes on the offensive in an effort to take over the company. This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. .

Media 145

Media Reddit Crisis YouTube 145

Flack's Revenge

FEBRUARY 16, 2017

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. ” Again, I think it is incumbent on the tech companies to clean up the mess. If they don’t, their brands and reputations (and hence businesses) will take a beating.

Reddit 168

Reddit Government Google System 168

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? Should the Public Relations Report to the CEO or CMO? What is PR? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

Resources 119

Resources Publicity Reddit Interviews 119

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 158

Tools Media Software Analysis 158

Communications Conversations

FEBRUARY 6, 2019

I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. After all, channels like Reddit and Nextdoor didn’t even show up on this list!

Report 76

Report Analysis Video Instagram 76

NewsWhip

MAY 12, 2021

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Paul: Yeah.

Trends 78

Trends Brand Branding Reddit 78

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Play with the timing of your posts to see if it makes a difference.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

OCTOBER 12, 2015

Twitter is a publicly owned company with a mandate for profitability. I mention all social channels to suggest that lack of social proof on the lower barrier-to-entry platform could perhaps influence whether readers would share another platform such as Facebook, Google Plus, Reddit, et cetera. Measurement and migration.

Twitter 120

Twitter Measurement Reddit Data 120

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. One of the most innovative PR and social media projects I worked on was introducing Bitcoin Shop (at the time an e-commerce company for digital currency users) to the media scene back in summer 2013. The proliferation of owned media. The democratization of voice through social.

Reddit 120

Reddit Social Media Comparison Pitching 120

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. a link from People.com would be “valuable” for the construction company.

Construction 62

Construction How To Media Google 62

Flatiron Communications

APRIL 13, 2021

Unless, of course, you work for one of the companies that journalists obsess over like Google, Netflix, Amazon, Facebook, or Apple. How one measures PR success also has evolved with the changing media landscape. Sadly, most of us do not. To not engage as such would be considered today as PR malpractice.

Media 41

Media Journalism Reddit Local 41

Presspage

AUGUST 15, 2017

the importance of measurability. Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. These trends included: the importance of influencers. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Buzzstream

JANUARY 30, 2020

Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. Reddit is my platform of choice. Instead, links are a means to an end and that end is increased revenue (mostly) through organic traffic. For example. Adding value to the news.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

APRIL 13, 2021

I put some questions to the company about NLP and Dr. Tim Furche stepped up. He is a senior director of Engineering and Head of Data Science for the company – and was the co-founder of Wrapidity , who Meltwater acquired in 2017. To a high-school student]: Imagine your last conversation with Siri or Alexa.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. For B2B product companies that number came in at 7.1% over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 3, 2018

Once in the system, I set up five different searches including three for clients, and two for me – my name and the name of my company. The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. No money traded hands and the company had no editorial influence on this review.

Media 63

Media System Tools Google 63

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. I go through phases of different interests.

Writing 114

Writing Social Media SEO Blogging 114