ImPRessions - Crenshaw Communications

AUGUST 4, 2023

While putting together interview questions, try to preempt the questions and challenges one of your company’s own customers or prospects would want to throw at them. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit. You’re showing they have something new to add.

Interviews 296

Interviews How To Reddit Journalism 296

5W PR

MAY 2, 2023

They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With so many platforms available, it’s difficult for companies to choose which ones to use.

Advertising 97

Advertising Advertising Social Media Reddit 97

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 147

Brand Branding Reddit Pitching 147

Ethical Voices

MAY 18, 2023

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha.

Ethics 80

Ethics Reddit Energy Advertising 80

NewsWhip

APRIL 15, 2024

Unsurprisingly, certain keywords fare better for the Toronto-based company. blogTO’s target demographic is increasingly choosing to get their news from TikTok and Instagram, so it’s vital that Tim and his team can track stories on these platforms instead of the more traditional channels, like Reddit, Facebook, and Twitter. .

Reddit 88

Reddit Tools Analytics Instagram 88

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., The platform also offers real-time insights into Reddit, which can be challenging to mine. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Communications Conversations

NOVEMBER 8, 2018

And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Overlooked social network #3: Reddit. Why Reddit? This is second only to Facebook.

Social Media 121

Social Media Reddit Pinterest Communications 121

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Most recently, last month we released the most comprehensive Reddit monitoring solution in the world, and we’ve added it to Crisis Dashboard. Announcing the NewsWhip x Reddit Partnership. The Crisis Information Gap. Navigate with Confidence.

Crisis 158

Crisis Reddit Reputation Tools 158

Prohibition

JUNE 17, 2021

Reddit set to launch Reddit Talks. Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. However, Reddit is now releasing a Reddit Talks system, similar to Clubhouse (of course!). Professional Profiles are being explored on Twitter.

Social Media 62

Social Media Reddit Trends Pinterest 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

JULY 9, 2020

In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit campaign. Unilever, Coca-Cola, Patagonia and Ben & Jerrys are just a few of the companies on the list. Some of these companies are boycotting for July. Reddit (expanding their ad options in 2020).

Strategy 160

Strategy Reddit Pinterest YouTube 160

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Both companies had plans that looked good to go on paper. In my opinion, the last deal the company closed tanked the business and they ended up selling out.

Software 130

Software Reddit Technology B2B 130

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. Oftentimes, a bubbling crisis will hit Facebook groups, Reddit, TikTok or X before mainstream media catches on. Social media chatter moves even faster.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Sword and the Script

JULY 28, 2021

The Drum Awards is a globally recognized awards program that celebrates best practices, the best companies and the best people across every aspect of modern marketing. When you win, your company won’t just stand out amongst your local competitors, but you prove you can cut it with the best of the best anywhere. Who enters? .

Reddit 85

Reddit B2B Local LinkedIn 85

NewsWhip

FEBRUARY 19, 2021

Companies, like people, need a minimum threshold of reputation to operate in society. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate.

Reputation 88

Reputation Social Media Reddit Media 88

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

OCTOBER 19, 2021

After ousting his father, Kendall goes on the offensive in an effort to take over the company. This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. .

Media 145

Media Reddit Crisis YouTube 145

Flack's Revenge

FEBRUARY 16, 2017

Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. ” Again, I think it is incumbent on the tech companies to clean up the mess. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection.

Reddit 168

Reddit Government Google System 168

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company We’ve all been in that meeting where a coworker spends 10 minutes citing numbers and percentages to make his point but everyone stops listening long before he’s done speaking. Instead, tell your team the story of Betty, a grandmother in Iowa who uses your video app to connect with her grandchildren overseas.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 8, 2015

Financial Report: Several companies posted quarterly earnings this week, with Comcast ( Variety ) and Disney ( The Wrap ) reporting gains, while News Corp. and The Wall Street Journal ( Capital) Time Inc.

Reddit 120

Reddit Media Journalism Software 120

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. In Hollywood, Lucasfilms, the film and television production company founded by filmmaker George Lucas, has used AI to alter actors’ ages in their movies.

Brand 78

Brand Branding Film Reddit 78

Communications Conversations

SEPTEMBER 9, 2020

On par with FlickR, Quora and Reddit. What I was secretly hoping for once a big company like LinkedIn bought Slideshare is that they would develop some kind of easy tech that would allow us to make each deck into a webinar–effectively, giving us the opportunity to add our audio presentation to our PPT deck.

Reddit 88

Reddit LinkedIn Web Social Media 88

Sword and the Script

JANUARY 24, 2023

Although he had worked for an impressive pedigree of tech brand before starting his company and raising venture funding, I quickly picked up on the fact he didn’t understand the differences between media classes. Share in the company Slack. I don’t blame him, the education of marketing in the U.S. largely centers around advertising.

Media 102

Media Advertising Advertising Print 102

Contently - Strategy

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Survey 99

Survey Data Interviews Reddit 99

5W PR

SEPTEMBER 15, 2019

Somewhere in the corners of Reddit, there exists a forum dedicated to tearing apart terrible job descriptions. This may seem ridiculous — after all, shouldn’t the candidate be impressing the company on their capabilities, not the other way around? Candidates can often tell a lot about a company based on its job description.

Reddit 76

Reddit Employee Writing Course 76

The Stalwart Blog

JANUARY 9, 2018

There’s no easy answer, but these general guidelines should help: Go proactive if: The story is already in the public domain, be it Reddit, Social Media, Mainstream News, Yelp or other media. If the possibility of public backlash is significant should they discover that the company didn’t voluntarily disclose the information sooner.

Crisis 68

Crisis Reddit Guidelines Instagram 68

NewsWhip

FEBRUARY 23, 2023

A large tech company might only want to see headline mentions in Tier 1 publications, while a brand with niche products might care what a particular community is saying about it on Reddit. This might be a media list, or a minimum level of public interest, and will be different for every business.

Crisis 78

Crisis Data Reddit Analytics 78

Solo PR Pro

MAY 25, 2021

And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Many weren’t surprising at all. YouTube trended younger (18-29), more affluent (college educated $75+) and urban.

Social Media 103

Social Media Report Pinterest YouTube 103

Sword and the Script

OCTOBER 20, 2020

A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day Google alerted me to the fact someone had mentioned this blog in response to this Reddit post (r/PublicRelations/): “I had an interview for a communications officer role and during this interview, (..)

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Give credit to others in the company. And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Solo PR Pro

MARCH 29, 2022

This also means that they only pay or reimburse you for the skills that they deem will benefit the company. You can also search sites such as LinkedIn, Quora, or Reddit. In a corporate job, your employer often pays for professional development. Take a class. You may decide to head back to school to advance your skill set.

Conference 80

Conference Reddit Local Course 80

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78