ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

Pitching 149

Pitching Sports Print Creativity 149

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

Axia PR

DECEMBER 13, 2022

Forbes magazine is one of the most trusted sources for businesspeople and executives and is known for its lists of the world’s richest individuals. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance.

Pitching 62

Pitching Leadership Media Corporate 62

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

NOVEMBER 20, 2023

Then I share it on the pages of my magazine or website. Then the custom van phenomena took off, and as a van club president there was no stopping me when the first van magazine came out. I submitted an article about our van club to that van magazine and was offered a job. I loved it. The rest is history. Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. I love Instagram and Facebook! You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral YouTube 120

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

Cision

OCTOBER 14, 2016

ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels?

Pitching 120

Pitching Trends Telecommunications Technology 120

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).

Pitching 130

Pitching Television System Local 130

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Securing coverage for your company during the constant barrage of current events isn’t impossible, but it does require a heightened level of self-awareness. Of course, what matters is relative.

Pitching 91

Pitching How To Guidelines Agency 91

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. Why is there a disconnect between trucking companies and drivers concerning retention?” My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. What advice do you have for PR people that want to pitch you? So, I guess any of them.

Meeting 102

Meeting Media Journalism Interviews 102

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. If your story has resonance to residents of Westchester County, look to John Bruno Turiano, longtime senior editor of premiere regional publication, Westchester Magazine. We are perennially swamped!

Agency 120

Agency Real Estate Pitching Local 120

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? ” 5. .”

Company 111

Company Media Journalism Report 111

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. I mean figure out what I actually write about and how, and pitch me something that fits. And that’s it.

Print 100

Print Media Pitching Writing 100

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. It’s the stories about small- and medium-sized companies that mean the most to me personally.

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. That kind of PR pitching reveals a shot-gun approach. I will discover what story interests me about the companies they represent. How has social media impacted Minnesota Business magazine? "If

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

APRIL 14, 2017

million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Influencer outreach should begin well before a pitch leaves your outbox. Discover more about the influencer before you pitch them.

Media 231

Media Pitching Social Media Instagram 231

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 95

Meeting Automotive Media Journalism 95

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. Through our creativity we secured an exclusive in Women’s Running Magazine that sparked national TV segments.

Creativity 243

Creativity Groups Retail Media Training 243

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. Supply chain disruptions and how companies are managing them are another big topic. What advice do you have for PR people that want to pitch you? And, every pitch has to stand out these days because we’re so inundated.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch. Magazine story.

Media 212

Media Pitching Report Interviews 212

Business Wire

JULY 26, 2017

At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the oppurtunity to throw their best news pitches. The format for this event went as follows: all of the comm pros had one minute to share their pitches and receive feedback from their matched journalist.

Public Affairs 117

Public Affairs Media Pitching Groups 117

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

JUNE 6, 2019

We need to earn our way into communication vehicles produced by third parties our audiences already trust , whether those third parties are media or other companies or thought leaders. Get more media pitching knowledge from Michael Smart here. That’s what I’ve been focusing on this year in my trainings. Image by Daniel McCullough.

Media Relations 147

Media Relations Media Training Pitching 147

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. While some companies may have a full marketing department with experts in both digital and traditional marketing at their disposal, others may have no marketing team at all.

Technology 88

Technology Publicity Banking Newspapers 88

5W PR

JANUARY 12, 2022

About a decade ago, practically the only way that makeup and beauty brands could get noticed by the public was by securing a spot inside a popular magazine, or by getting endorsed by a celebrity. Beauty brands and companies have a lot of market competition, given the sheer number of different brands available to consumers.

Pitching 60

Pitching Social Media Consumer Brand 60

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Then, look for any information about the company’s press release specifications. If you’re not sure how to build a list of media contacts, look for a press distribution company. Create the Pitch. Start Writing.

How To 101

How To Guidelines Writing Pitching 101

Victorious PR

SEPTEMBER 14, 2022

In fact, when we pitch to top-tier publications, we want your branding and story to be as streamlined as possible. While being featured in magazines is one of the top ways to make you more credible, sharing your accomplishments within those publications is crucial. Keep reading to find out! Do: Share Your Credibility!

Real Estate 52

Real Estate Media Agency Pitching 52