MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. MARQ magazine, ex-managing editor of. That kind of PR pitching reveals a shot-gun approach. That name sound familiar? I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. I mean figure out what I actually write about and how, and pitch me something that fits. And that’s it.

Print 100

Print Media Pitching Writing 100

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).

Pitching 130

Pitching Television System Local 130

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 101

Interviews Publicity Technology Social Media 101

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. It’s the stories about small- and medium-sized companies that mean the most to me personally.

Technology 94

Technology Meeting Media Analytics 94

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. Why is there a disconnect between trucking companies and drivers concerning retention?” My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. Supply chain disruptions and how companies are managing them are another big topic. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch. Magazine story.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Standard practice also dictates that teams add all coverage to the press section of the company website. But do use it in a pitch to a morning talk show.

Interviews 136

Interviews Pitching Infographics Print 136

Konnect Agency

AUGUST 2, 2022

This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. Establishing an organized content strategy can help drive successful results for your company. Securing Interviews To Establish Credibility. Create a Thought Leadership Content Strategy Plan.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. This is where some targeted media training right before interviews is highly recommended. Exploit experts in the field.

Hotels 200

Hotels Local Interviews Viral 200

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. What advice do you have for PR people that want to pitch you? Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail.

Meeting 73

Meeting Automotive Engineering Journalism 73

PRSay

NOVEMBER 14, 2022

She asked her publicist not to tell anyone where she was and had him turn down interviews, photo shoots and calls until she got better. Another magazine wondered if there would be any prospect for her since she was a deaf actor. I started my own production company, and I pitched others my ideas.”.

Film 193

Film Local Education Interviews 193

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Blind pitches on a subject I don’t cover.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

OnePitch

NOVEMBER 15, 2022

Emma is a contributor to PEOPLE Magazine along with being a contributor at Cosmopolitan, Apartment Therapy, BuzzFeed, and other publications. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [0:01:46] 0:01:46] BB: Fabulous.

Pitching 75

Pitching Trends YouTube Writing 75

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 105

Trends YouTube Video Social Media 105

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I was pitching four reporters, three of which I knew pretty well. Thank you for sharing it.

Report 90

Report How To Ethics Nonprofit 90

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. According to Kiip’s blog, the company saw a 230 percent growth last year. Now, businesses that innovate are the ones that succeed.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

MaccaPR

FEBRUARY 2, 2017

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. But it’s a new kind of print – from Red Bull’s thrilling two million-circulation Red Bulletin Magazine to limited edition magazines like London-based LAW.

Print 48

Print Newspapers Interviews Journalism 48

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What advice do you have for PR people that want to pitch you?

Meeting 94

Meeting Transportation Media Sports 94

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Victorious PR

FEBRUARY 22, 2023

There’s a lot that goes on when you’re running a company, and CEOs especially have to successfully juggle multiple roles if they want their business to take off. The team behind our award-winning, multi-million-dollar company is going to teach your team to do for you what we do for our clients. Gain the trust of your target audience.

Real Estate 52

Real Estate Course Pitching Education 52