Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Unveiled has been held two days prior to CES, Pepcom has typically runs the night before the show opening and Show Stoppers has been on the first night of CES. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. And then, I saw a large booth for a company whose name I had been trying to recall recently. And then, I saw a large booth for a company whose name I had been trying to recall recently. The company that gave me my first job. Yes, that was the one!

Engineering 156

Engineering Trade Shows Local Interviews 156

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do? Source: TriNet’s Twitter.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. Should a vehicle technology supplier participate in CES?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Konnect Agency

AUGUST 2, 2022

This spokesperson serves as a key opinion leader and go-to resource for the company and is seen as credible expert in the space. Establishing an organized content strategy can help drive successful results for your company. Securing Interviews To Establish Credibility. Create a Thought Leadership Content Strategy Plan.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Business partners. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

FEBRUARY 22, 2024

Having a content-rich website is a helpful tool, but it won’t do your company any good if your prospects aren’t visiting your site. Will your company appear at the top of these search results? And there are lots of companies that have great technologies that in your prospect’s eyes, are similar to yours. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. And then, I saw a large booth for a company whose name I had been trying to recall recently. And then, I saw a large booth for a company whose name I had been trying to recall recently. The company that gave me my first job.

Engineering 149

Engineering Trade Shows Local Interviews 149

ImPRessions - Crenshaw Communications

JULY 14, 2016

Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. How does a communications professional manage the risk of breaking news?

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Naturally, you want to choose the city closest to where your company operates. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. What Geographic Markets Do I Want to Target?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Solo PR Pro

JUNE 8, 2021

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Deirdre Breakenridge

NOVEMBER 3, 2016

How do you stand out during and after job interviews? Siera Smith is the Director of Marketing for WebMax LLC, a software development company. What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

FEBRUARY 17, 2015

With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. Why is there a disconnect between trucking companies and drivers concerning retention?” It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of?

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Some examples include: Solicit interviews with independent speakers and panelists.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 8, 2019

A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Flack's Revenge

MARCH 12, 2015

And the company. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. ” I pressed him further, and he responded with the trade shows and industry associations. Mathew Ingram (@mathewi) March 10, 2015.

B2B 120

B2B Trade Shows Enterprise Banking 120

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Your company’s logo. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 88

Writing How To Media Guidelines 88

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

JANUARY 14, 2016

Easiest way to show you is to walk you through an example. The tool gives you the opportunity to search by the basics–name, company and location. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. Seamlessly.

Tools 60

Tools Trade Shows LinkedIn Web 60

Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. An auto show within a consumer electronics show. Looking at the numbers. million square feet of exhibit space.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. But timesheets and meetings only go so far.

Agency 120

Agency Trade Shows Comparison Meeting 120

Bianchi Biz Blog

JANUARY 19, 2023

APMA showed its Project Arrow concept, Canada’s first zero emissions EV designed by Canadians and manufactured in Canada, spearheaded by the Automotive Parts Manufacturers’ Association. trade show held since 2020) generated lots of automotive and mobility news. The real question is: Can your company afford NOT to?

Automotive 82

Automotive Transportation Technology System 82

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Sometimes these are developed and published by independent media companies, trade groups or associations. How B2B Marketing Can Get More out of Trade Shows.

Media 95

Media B2B Groups Conference 95