Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

JUNE 11, 2019

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance.

Insurance 140

Insurance Insurance Sports Telecommunications 140

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Make key decisions ahead of time.

Crisis 146

Crisis Insurance Insurance Exercises 146

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

A varied threat landscape has driven extensive cybersec media coverage. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company. IoT’s vulnerability will take center stage.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

A varied threat landscape has driven extensive cybersec media coverage. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company. IoT’s vulnerability will take center stage.

Trends 156

Trends Healthcare Government Leadership 156

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. Read below for the entire interview with Cassie: .

Strategy 52

Strategy Real Estate Media Pitching 52

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. From an overall company perspective, we also coordinate PR activities between our various global locations and subsidiary companies.

Interviews 223

Interviews Retail Data Engineering 223

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming. Connect with her on LinkedIn.

Brand 131

Brand Branding Film Insurance 131

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Hosted panels are generally thought leadership and branding opportunities. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Barokas

DECEMBER 8, 2017

But how do companies find opportunities to tell their story using data, and conversely, how do they find meaningful data that holds the opportunity to tell a good story? The course sparked some insights about the different ways companies can find value in data, and how we can better counsel our clients to do the same.

Data 60

Data Insurance Insurance Survey 60

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. I sent him a list of questions about how Jack uses social media–here are his responses.

Social Media 60

Social Media Media Twitter Insurance 60

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the ASA and the Committees of Advertising Practice (CAP) Annual Report 2018. It’s been viewed by more than 1,000 practitioners.

Insurance 68

Insurance Insurance Government Advertising 68

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 55

Insurance Insurance Healthcare Publicity 55

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Communications Conversations

JANUARY 15, 2019

Sure, there are a number of CEOs who are somewhat active on social media channels (Spencer Raskoff-Zillow, John Legere-T-Mobile and Gary Kelly-Southwest come to mind), but for the most part it’s been an uphill battle the whole way convincing CEOs this is worth their time and effort. Company web site. Glassdoor, maybe.

Government 74

Government Employee LinkedIn Insurance 74

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JANUARY 24, 2019

Analytics programs from companies like Google and others can tell you which pages are most popular, how long people view them, and from which locations these viewers are coming from. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Scott Public Relations

NOVEMBER 16, 2018

But recent events are revealing that fake news can be weaponized against far more than politics—a new analysis of social media criticism of Star Wars: The Last Jedi found that more than half of negative content came from Russian troll and bot accounts on Twitter. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

OCTOBER 22, 2014

In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Seems benign from a company perspective, right? It’s a thought leadership play of sorts. Sure, she can shape those perceptions through her actual work.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Examine your website and social media profiles as well, paying particular attention to coordination. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

SEPTEMBER 26, 2018

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Hutchison focuses on business development for ReputationUs, by cultivating partnerships with companies and nonprofits who seek to enhance , protect and defend their valuable reputations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Position Scope. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Look for thought leadership across your client and its competition. Recommended media and influencers to follow. Learning insurance? Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

Solo PR Pro

JANUARY 10, 2017

Develop a video to tell your company story. Solo PR Pro Premium Member, Tim O’Brien uses a whiteboard video to tell his company story. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Corporate overview. Client information.

Video 40

Video Strategy SMB Marketing 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353