Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing. Buyers of B2B software want published pricing. The reality is buyers will just go elsewhere.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

JULY 19, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. B2B prospects want published pricing. Buyers of B2B software want published pricing. The reality is buyers will just go elsewhere.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Webinars draw the most interaction by far, according to respondents. B2B content types drawing buyer interaction What types of content are B2B tech prospects engaging?

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

JUNE 14, 2022

As a counterfactual to the anecdote described at the beginning of this post, I’ve also worked for a company that had great success with video. The video had been published before I joined the company and had been all but forgotten. 97% of respondents said video content and communication were useful after making a purchase.

B2B 137

B2B Video Marketing Survey 137

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. ” Webinars that miraculously don’t suck.

LinkedIn 141

LinkedIn Trade Shows Case Study B2B 141

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. White papers, webinars, infographics, and case studies are also widely used. The main goal of most marketing efforts from companies is to grow the business at a low cost.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. To learn more, attend a conference like Content Marketing World or Social Media Marketing World or check out the Content Marketing Institute’s blog or free webinars. Attend webinars or online classes ( Lynda.com offers some).

Measurement 119

Measurement Content Marketing Writing Infographics 119

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique. Engage your audience with a webinar. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

PR 20/20

MAY 31, 2023

With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points. Downloading a piece of content (such as an ebook or infographic). And HubSpot's CRM makes audience research a breeze. Attending an event.

How To 81

How To eBook Infographics Content Marketing 81

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. That may not be so simple for smaller companies.

Local 80

Local Storytelling Infographics Resources 80

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Our team has worked with subject matter experts and leading edge companies around the world.

Case Study 100

Case Study B2B Survey Education 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media SEO Analytics 100

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Infographic courtesy of Kargo.com. Well, it’s finally arrived. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

Cision

JUNE 20, 2016

At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. But if you can’t make your audience pay attention, how will you convince them to take action?

Mobile 159

Mobile Public Affairs Infographics Government 159

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Tell them that all PR is content , and content is made up of: Channels. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. In order to remain effective, companies must continually evaluate, change and evolve the content. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. ” GE has managed to take brand awareness to the next level, turning its distinct point of view into something that every company wants: leads. Chances are your company already has a newsletter or some e-books.

How To 108

How To Transportation Content Marketing Healthcare 108

Cision

NOVEMBER 25, 2015

Let’s say you run a content marketing firm, and you cater to software companies. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Register for Gini Dietrich’s webinar today! Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

APRIL 13, 2019

“They recognize that a crucial means to unlocking growth is by breaking barriers: whether that’s silos within their marketing organizations, dissonance between their marketing organizations and the rest of the company, or unrealized opportunities among their agencies and ecosystem partners.”. B2B product companies spend 8.7%

Study 114

Study Survey Infographics B2B 114

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Source: Content Marketing is the New Conference ).

Survey 176

Survey Marketing B2B Study 176

Contently - Strategy

MARCH 13, 2019

Most people aren’t going to write a draft or mock up an infographic months in advance, so scheduling assignments that far ahead won’t give you any benefit. The only exception worth noting is if your company has a lengthy approval process. It’s also about realistic expectations.

Meeting 111

Meeting System Writing Exercises 111

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. 6: Instead: Tell rich, meaningful stories about the people who make up your company. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Very few people cares. #6:

Case Study 166

Case Study Strategy Study Hotels 166

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Interactive content is more prevalent than we may even realize, and it could be due to the likes of media companies that have changed the landscape, like BuzzFeed. Oh, premium content.

eBook 48

eBook Infographics Survey How To 48

Contently - Strategy

JANUARY 29, 2019

That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Guides and webinars, on the other hand, are better suited for LinkedIn’s audience of curious professionals. It’s not enough to create great content—it has to be seen.

Brand 104

Brand Branding How To SEO 104

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

JANUARY 3, 2019

How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

SEPTEMBER 16, 2016

Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It needs to be clearly defined, consistent, strong and something that the whole company can rally behind. However, it always has the following components: A Solidified Message.

Leadership 60

Leadership B2B Infographics Data 60

Contently - Strategy

DECEMBER 4, 2018

It’s a basic concept to guide companies as they think about building relationships with potential customers. This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 101

Case Study Marketing Study Content Marketing 101