ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Opinion leadership : Positioning a company or its leaders as authorities or opinion-leaders in the field of emerging or disruptive tech allows for transparency and knowledge-sharing.

Technology 170

Technology Strategy Privacy Healthcare 170

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Before drafting your content contributor guide, look at the guides other companies have created and see if there are common best practices that you can implement in your own guide.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Taking the stage in front of the right audiences has tangible business benefits, because it helps position both executive and company as an authority in its space. Don’t underestimate the performance element. No pressure!

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Here are some guidelines to help you shine in your next panel appearance. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes. Arrive early.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

PRSay

MARCH 6, 2023

Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. Eight days later, another gunman entered an elementary school in Uvalde, Texas, where he killed 19 children and two adults. News of such events commands the attention and emotions of consumers.

Social Media 167

Social Media Publicity Media Journalism 167

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. T his piece written for a 3D printing company , does just that. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 86

Marketing Guidelines Social Media Conference 86

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category? In 2020, I expect media to seek out companies claiming to “clean the supply path.”

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. Please visit prsa.org/ethics for updates on programming.

Ethics 60

Ethics Data Privacy Publicity 60

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). I have seen M&A comms done so well I honestly shed a tear and felt closer to the company, and I have seen it done in the most damaging and unproductive ways you can possibly imagine. Do not rush. Plan, plan, plan.

Internal 96

Internal International Employee Leadership 96

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. There is a right way and a wrong way to do it, however. When identifying guest post opportunities, you are trying to both choose quality, relevant sites, but at the same time, trying to safeguard the longevity and strength of your post.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. non-fungible token, NFT. Non-fungible tokens (abbreviated as “NFTs”) are artificially scarce digital objects.

Banking 183

Banking Technology Guidelines Sports 183

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Newsfile

FEBRUARY 28, 2024

company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. If you’re writing for other entrepreneurs, you may want to target Fast Company , Entrepreneur , Inc , or Forbes , and almost every topic is relevant to Huffington Post. That said, be careful to check out each site’s guidelines.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Melissa Agnes

MAY 23, 2016

Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

Presspage

AUGUST 14, 2017

When you send a story to a journalist, you can assume they’ll look up who you are and what your company does. 3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces.

Trends 118

Trends Leadership Measurement B2C 118

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. Which one I use depends on the company I’m in. We need social media guidelines!”. The challenge will be creating the guidelines for what we include in the directory and what constitutes a “boot’n ya off the list” offense. No one tells you.

Leadership 52

Leadership Guidelines Social Media Employee 52

PRSay

DECEMBER 18, 2023

He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. When using AI in communications, “We have to be strategic and in some cases, safe, in how we use these tools, especially on behalf of our clients and the companies that we work for,” Perry said.

Communications 74

Communications Guidelines Technology Tools 74

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Companies should also purchase extra face masks for visitors, as needed.

Employee 190

Employee Skype Meeting Nonprofit 190

Sword and the Script

JULY 26, 2022

Companies tend to favor strategies like pay-per-click, when you pay places like Google to host an ad for you and pay them for every click you get. Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into. Sales cycles are longer.

Media 174

Media Pitching Agency Guidelines 174

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. By aligning with influencers who cater to their target audience, B2B companies can tap into new markets, increase brand awareness, and drive conversions.

B2B 94

B2B Marketing Measurement Social Media 94

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! What advice do you have for those looking to begin a career in this field — specifically healthcare PR?

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

MARCH 22, 2017

And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”. And it’s usually best to include your company or brand name, so it’s clear to journalists and your audience who is originating this news.

Brand 70

Brand Branding Guidelines Financial 70

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. Your company’s logo. Find someone at your company that can give your press release additional credibility.

Writing 72

Writing How To Media Guidelines 72

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance.

Tools 68

Tools Marketing Advertising Advertising 68

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. What did winning a Silver Anvil mean for your company? Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. .

Energy 103

Energy Case Study Education Guidelines 103

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251