PRSay

MARCH 6, 2023

Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. Eight days later, another gunman entered an elementary school in Uvalde, Texas, where he killed 19 children and two adults. News of such events commands the attention and emotions of consumers.

Social Media 165

Social Media Publicity Media Journalism 165

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Here are some guidelines to help you shine in your next panel appearance. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes. Arrive early.

B2B 178

B2B Trade Shows Leadership Conference 178

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. T his piece written for a 3D printing company , does just that. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). I have seen M&A comms done so well I honestly shed a tear and felt closer to the company, and I have seen it done in the most damaging and unproductive ways you can possibly imagine. Do not rush. Plan, plan, plan.

Internal 94

Internal International Employee Leadership 94

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 95

B2B Marketing Measurement Social Media 95

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. When you send a story to a journalist, you can assume they’ll look up who you are and what your company does.

Trends 118

Trends Leadership Measurement B2C 118

Buzzstream

JANUARY 22, 2024

As a general insight, companies’ websites (vs. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. There is a right way and a wrong way to do it, however. Nothing is worse than getting a guest post on a website only for that website to get hit by an algorithm update.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JULY 26, 2022

Companies tend to favor strategies like pay-per-click, when you pay places like Google to host an ad for you and pay them for every click you get. Earned media will continue to live on the internet, bolstered by the reputation of the publication you got your article or thought leadership into. Sales cycles are longer.

Media 171

Media Pitching Agency Guidelines 171

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. We have extensive experience providing support to companies around the world”.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

MARCH 1, 2016

Working collaboratively – and constructively – with the client team of a company you’ve signed on is imperative for your success. Poor leadership – there is no discernible reporting structure, and there are no clearly defined roles and responsibilities. Your ability to get the work done and accomplish your aims hinges on this.

Guidelines 40

Guidelines Construction Employee Policies 40

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Review submission guidelines (if available). Who is your audience? Is it “on message”?

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. What are the cost and revenue metrics that will make the program meet goals?

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

JANUARY 17, 2024

Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules. Be sure to include guidelines for sourcing and citation, tone, linking best practices, imagery, use of quotations/testimonials, and required legal disclosures.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). Brands in Politics ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines.

Publicity 85

Publicity Training Technology Data 85

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. Every company must not only deliver on financial performance, wrote Fink, but “also show how it makes a positive contribution to society.”

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Unfortunately, because of this, they received a bit of a bad reputation because a high volume of them appeared which were very low quality and sometimes, completely inaccurate in terms of the data they displayed.

Infographics 160

Infographics Data Blogging Mobile 160