ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now?  3.    Institute Brand Guidelines to Navigate your Communications  . Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. Create a set of brand guidelines.

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. In PR, your clients – whether internal or external – are your editors. Often you’ll get quotes to support it, but all you’re doing is giving them straight to the people.

Writing 294

Writing Journalism Pitching Guidelines 294

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Overview of Your Company And Blog/Resources Sections. Guidelines for Submitting. Guidelines for author bios. Most people will just skim it. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1. Humanize it.

B2B 102

B2B Twitter Brand Branding 102

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Years ago, there was no guarantee that a PR company or a PR expert could create truthful content. This is regulated by international conventions and laws. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Onclusive

JUNE 28, 2017

There must be a universal agreement from the get-go, so no one’s scrambling for data that makes them look good but doesn’t actually provide utility to the company. “If Adhere to internal communications guidelines when possible. Consistency in presentation also helps to establish your credibility (internally).”.

Report 150

Report Marketing Guidelines Internal 150

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit, more engagement across the company.”.

Communications 120

Communications Crisis Internal International 120

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me. For Barcelona Principles 3.0,

Measurement 170

Measurement Communications Banking Survey 170

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. The company threw parties for winners in their communities, which accomplished two things.

Company 78

Company Marketing Education Data 78

PR in High Definition

JANUARY 26, 2022

Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. Companies must ensure that they keep their finger on the pulse when it comes to regulatory changes, as increased legal scrutiny often results in new user guidelines.

Guidelines 62

Guidelines Employee Social Media Reputation 62

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! From murder mystery nights on Wednesdays, to quarantine happy hour with the whole company – the folks at Hoffman know how to interact and make people feel like a valued member of the community.

Internal 68

Internal International Guidelines Agency 68

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years.

Communications 52

Communications How To Corporate Training 52

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Global ESG standards.

Report 52

Report Financial Internal International 52

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Companies decide they need a PR firm for a variety of reasons. Some companies may realize they need to staff up with an in-house PR team; others may opt for a freelancer due to budget constraints.

Meeting 191

Meeting Agency Creativity Case Study 191

Critical Mention

JULY 31, 2019

Companies are starting to realize how these two skill sets can complement each other very well. There should be clear communication between marketing and PR groups within a company to develop a singular clear identity to present to the public. Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

Presspage

MAY 19, 2017

Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. A good example of a company who is ensuring a consistent branding, is Velux. Establishing global PR guidelines is of vital importance to corporate branding.

Corporate 68

Corporate Brand Branding Guidelines 68

The Hoffman Agency

DECEMBER 13, 2023

We saw the world’s hottest generative AI company fire its superstar CEO, Sam Altman, and then go through three CEOs in just under a week. The whole saga of speculation then ended with the company having the same CEO it started with. What’s most shocking is how the whole mess could have been avoided in the first place.

Crisis 36

Crisis How To Guidelines Reputation 36

Communications Conversations

JANUARY 5, 2021

Because many companies simply don’t have good social media governance guidelines in place. Companies (especially big, publicly-traded orgs) should be a LOT more careful when it comes to their social media governance. In general, I feel like a lot of companies are far too loose with this.

Government 74

Government Social Media Viral Guidelines 74

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. By aligning with influencers who cater to their target audience, B2B companies can tap into new markets, increase brand awareness, and drive conversions.

B2B 93

B2B Marketing Measurement Social Media 93

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. It’s all about smart protocols.

Crisis 79

Crisis Crisis Management Training Mobile 79

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 88

Agency Energy Crisis Management Industry 88

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Say your company makes smart refrigerators. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.

Corporate 0

Corporate Airlines Financial Journalism 0

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. The working groups or specific adhoc teams.

Crisis Management 176

Crisis Management Government Crisis How To 176

Melissa Agnes

SEPTEMBER 4, 2020

Most online reputation management companies focus solely on helping their clients fix their online reputations. If you choose to continue to work with ReputationDefender, the company offers a range of opportunities for you to do so, including more extensive monitoring support, publishing support to social media and to your blog, and more.

Brand 234

Brand Branding Reputation Crisis 234

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. With this information, creators of owned content – like SHIFT blog authors – have clear guidelines for developing a successful post. Owned content.

Data 92

Data SEO Guidelines Advertising 92

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Yes, these companies have smart marketers. Yes, these companies have smart marketers. Yes, these companies have great PR people. They know the brand guidelines.

Agency 133

Agency Resources Employee Internal 133

PRSay

FEBRUARY 5, 2019

Whenever unexpected company shows up at your home, close to the lunch or dinner hour, you go to the cupboard, take stock of what’s there and then figure out how to make a wonderful “meal” with what you have on hand. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 82

Case Study Study Guidelines Internal 82

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). This extension provides what is essentially a mini-audit of your page.

SEO 83

SEO Web Tools Analysis 83