PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me. For Barcelona Principles 3.0,

Measurement 172

Measurement Communications Banking Survey 172

Landis PR

APRIL 19, 2022

ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Global ESG standards. European ESG standards.

Report 52

Report Financial Internal International 52

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

Government 74

Government Social Media Viral Guidelines 74

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Broader remit, more engagement across the company.”.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Yes, these companies have smart marketers. Yes, these companies have smart marketers. Yes, these companies have great PR people. They know the brand guidelines.

Agency 133

Agency Resources Employee Internal 133

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Melissa Agnes

SEPTEMBER 4, 2020

Most online reputation management companies focus solely on helping their clients fix their online reputations. If you choose to continue to work with ReputationDefender, the company offers a range of opportunities for you to do so, including more extensive monitoring support, publishing support to social media and to your blog, and more.

Brand 234

Brand Branding Reputation Crisis 234

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. By asking these two questions each month, the company is able to pull data for its 5,000 U.S. We start to ask, “What strategies worked this year?” It goes on.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. I once observed the CEO of a tech company making edits to a blog post. A day later, she’d go back and make a few more tweaks. Where does it end?

Survey 140

Survey Measurement System Education 140

Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We The best solution depends on your company’s unique needs and existing capabilities. Michael Scheuer. Focus on the customer journey.

Automotive 70

Automotive Training Travel Meeting 70

Sword and the Script

APRIL 30, 2019

AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. The company currently has 47 reviews on G2 Crowd. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. all 210 U.S. .”

Industry 87

Industry Media Technology Employee 87

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

Internal 147

Internal International Employee Mobile 147

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Solo PR Pro

MARCH 1, 2016

Working collaboratively – and constructively – with the client team of a company you’ve signed on is imperative for your success. Lack of accountability and transparency – certain aspects of work or company practices are shrouded in secrecy and lines of communication throughout the organization are disjointed and in some cases non-existent.

Guidelines 40

Guidelines Construction Employee Policies 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Communications Conversations

DECEMBER 1, 2016

I have always desired to experience a slew of different companies and industries throughout my career without looking like a jumper who never stays put. What’s the one social media trend most companies are over-looking or under-utilizing? Let’s hear more about Ava in today’s “Rock Star” profile.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Tribe Builder Media

FEBRUARY 11, 2019

The scrap-heap of today’s globally competitive business space is littered with the remains of companies that provide quality products and services. Good PR companies are fast and efficient, making it possible to implement ideas and see results much faster than you could ever do on your own. It’s an Expense, Not an Investment.

Internal 40

Internal International Agency Pitching 40

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

PRSay

APRIL 19, 2016

LinkedIn (Pulse) + Broadcast – If you’re not using LinkedIn’s Pulse regularly, or the Company page is languishing, start sharing on that medium now. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. Ask provocative questions – don’t merely post links.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. A brand that does a smart job of keeping imagery simple on social media while maintaining maximum impact is the Santa Monica, California-based The Honest Company.

Social Media 48

Social Media Media Infographics Instagram 48

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 95

Local Internal International Crisis 95

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Do you have guidelines around how far and wide you recognize religious holidays? Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction.

Pitching 111

Pitching Facebook Interviews Twitter 111