Cision

SEPTEMBER 29, 2016

You can get a good sense of which areas the freelancer covers through a basic Google search. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Broader remit, more engagement across the company.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Broader remit.

Communications 124

Communications Crisis Internal International 124

PR Fuel

AUGUST 26, 2021

After reading this guide, you can make a more informed choice with your company’s growth in mind. For example, you can share your press release on: Your company website blog. Print publications and blogs. Companies with blogs attract 67% more leads a month than others, too. Appear in Front of Your Customers.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. . Develop clear KPIs.

Pitching 185

Pitching Survey Video Examples 185

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. A company, which operates the newswire provisions a specialized distribution for all corporate correspondence. Scroll down to discover what is a newswire.

SEO 90

SEO System Employee Policies 90

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Meltwater to become a private company upon completion of the transaction.” The company raised $6.2 The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Ishmael's Corner

FEBRUARY 18, 2015

Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target. Paid search has essentially given Google a license to print money to the tune of about $45 billion in 2014. Google wants the best content to win. This makes no sense.

SEO 60

SEO Software Advertising Advertising 60

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). In the past brands/companies controlled the message and that message could be strategically placed in the media. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JANUARY 4, 2016

When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy. Want more guidance on writing press releases? Use a cloud-based storage app such as Dropbox, Google Drive or even Evernote. Hire a third-party to create visualizations to company your press release.

Resources 120

Resources Journalism Print Pitching 120

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. We have to develop meaningful messaging for our audiences.

Journalism 85

Journalism Print Newspapers Advertising 85

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. For example, here Google’s semantic search analyzes the phrasing “Where is Elvis?”

Trends 120

Trends Mobile Web System 120

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

SEPTEMBER 26, 2012

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.

Media 98

Media Nonprofit Print SEO 98

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? – print advertising. It’s not harder for smart marketers.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. More recently, fake news has laid the groundwork for a new-found trust in advertising. I don’t think people hate ads.

Advertising 62

Advertising Advertising Print Study 62

Beyond PR

JULY 14, 2017

Many times I have to Google the brand and try to find them when no links are in the pitch. I feel like that is the final piece to really being connected to a brand and not just write a post and move on from each other. Do you want your company to be featured during the holiday season? And, please send links to the brand’s page.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. In reality, it’s far more expensive because companies are throwing money away. . Companies also have to invest their own time.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Publishers” in this case are social media companies and their platforms. What Does the Law Say? So, what is the problem?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

JULY 18, 2012

It could’ve been a tech company, it could’ve been a product company; but the one thing I was looking for is something that had a meaningful connection to people. How often do you see an owner of a company out there actually handing the product to that company’s customers? A variety of different ways.

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Buzzstream

FEBRUARY 15, 2024

However, quality might mean many different things to different people at a company. When other relevant sites in your niche signal that your site is an authority for a topic with a link, Google will perceive you as an authority. If anything, it will confuse Google. The metrics emulate Google’s PageRank system.

How To 71

How To SEO Google Examples 71

Contently - Strategy

OCTOBER 1, 2018

In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. Google and finding your context.

Marketing 111

Marketing Google Newspapers Print 111

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Print outlets have been dying, okay let''s call it changing, for a while. I laughed (out loud) earlier this year when writing to compliment Tom Friedman. They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> This may not seem obvious if you are accustomed to monitoring online or print coverage.

Software 122

Software Technology Advertising Advertising 122

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company has secured $10 million in Series B funding, it seems like a straightforward business/entrepreneurship pitch, but there may be additional sectors that maximize receptivity to the story. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

B2B 85

B2B Content Marketing Trends Marketing 85