ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. You have news. The most common trigger for hiring a PR agency is a hot new product or service. You have no news.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? All of these can be used to research industry trends and current news: Google News.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Mashable, for example, reports regularly on general news stories, and an entire industry of Apple-watchers is always poised to weigh in on its next move. The much-anticipated launch of its latest product was also a media watch, as fans and critics followed breathless liveblogs of the introduction and the reviews of lucky first adopters.

Transportation 227

Transportation Technology Google Software 227

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. It’s not a trivial thing to ask a customer to make a commitment to a digitally-enabled product or service.”.

Communications 170

Communications Marketing Enterprise Case Study 170

Contently - Strategy

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

MAY 10, 2022

It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos. What to try: B2B companies also have a place here. Want to take a news- or advice-focused approach? It’s best for categories such as fashion, wedding planning and interior design.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service.

Brand 117

Brand Branding Infographics Analytics 117

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Just over a year old, the company started out online, then developed a loyal following and opened brick-and-mortar stores in Manhattan and Brooklyn “by popular demand.” The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales.

Brand 136

Brand Branding Retail Comparison 136

PR 20/20

JANUARY 16, 2023

The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

OCTOBER 21, 2014

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Yeah, not many.

Social Media 118

Social Media Study Blogging Company 118

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. In reality, the curious move was several months, if not years in the making.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 119

Technology System Tools Government 119

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. At least that’s what an engineer from one of the world’s top tech companies suggests. The notion that products can supplant people is not a new one.

Comparison 65

Comparison Technology Google Engineering 65

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Google “DIY PR” and you will get tons of results. As well, each product or service has different needs. The third category is the company that relies on a sound mix of PR and advertising.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. So, I consulted Google Trends. What’s amazing to me is that New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech.” You can the results nearby. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. The service is a white label product that draws from iCrowdNewswire. Second, the gates are creating niches. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service.

Brand 78

Brand Branding Infographics Analytics 78

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests.

Pitching 92

Pitching Consumer Trends Viral 92

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. But before assigning someone to take advantage of new tech tools to monitor coverage and sentiment, it’s best to review the framework for achieving meaningful results reporting.

Measurement 120

Measurement Study Data Agency 120

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. What’s Wrong with It: It’s great that this made-up company secured funding, but what does the average person care?

Examples 120

Examples Writing Small Business Industry 120

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. Vendors love to make products sound like they solve all your problems.

Measurement 52

Measurement Communications Survey System 52

The Awards Blog

MAY 15, 2019

Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. You’ll then promote via social media, email footers, or even Google Ads and other PPC channels. We’ve uncovered close to 8,000 awards categories.

Analytics 57

Analytics Google Course Web 57

Buzzstream

MAY 16, 2024

So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” Based on our previous example of the fishing industry, I already found several new blogs. First, I need to set up a new project and name it. So, let’s start by finding relevant sites that have a blog.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. The Onclusive newscrawler is at the center of its product. Could Google build an index like this?

Case Study 118

Case Study Software Data Web 118

5W PR

NOVEMBER 28, 2018

Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 104

Software Analysis Data Tools 104

PR Fuel

JANUARY 20, 2021

A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online. Try promoting new products or services to boost visibility for your brand-new offering. Insert Relevant Links. Go Beyond Your Website.

SEO 52

SEO Engineering Writing Analytics 52

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Here are the analytics for one of my press releases for my company. Just sayin’. 1800PressReleaseCrap.com? Not so much. How can you sway where it’s published?

Measurement 120

Measurement Software Nonprofit Analytics 120

Stephen Waddington

MAY 16, 2017

Consumers find their own media via Google and social media newsfeeds. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Typically content is pushed via these new channels, with limited means for engagement beyond rudimentary transactions.

Publicity 119

Publicity Customer Service Community Internal 119