Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Though companies should start thinking through their story and planning their PR approach before they close funding, it’s important to have a working product that people can see and understand.

How To 221

How To Media Training Storytelling Financial 221

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. A good training program will help presenters improve their skills.

Training 102

Training Conference Technology Meeting 102

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. A good apology can actually be turned into an advantage for a company. He has clearly benefited from excellent media training. He does say “we are sorry,” but not “I am sorry.”

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. For a fast-growing startup, a dynamic founder can be a huge PR asset. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

PR in High Definition

APRIL 27, 2023

But what about the tech companies whose bread and butter isn’t generative AI? Here’s a couple things non-generative-AI tech companies, and their PR partners should consider at times like this… You don’t need to join every conversation This is something that most companies and PRs already innately know.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. For many companies, it’s fair to wonder what role they should play in the national conversation. Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner.

Communications 88

Communications Case Study Conference Resources 88

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR in High Definition

APRIL 25, 2018

So, with that in mind, how can companies start building (or re-building) their employer brand and, of course, how can marketing and PR help? However, a crucial step is not only to be a coach, but also an advocate for female representation across the company. Shout about it. Consistency is key.

Brand 75

Brand Branding Employee Exercises 75

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Konnect Agency

JUNE 22, 2023

When a crisis happens, it can be challenging to know what to do, and the pressure to determine what the next steps for the company are can be overwhelming if made on the spot. This includes employees, customers, shareholders, and the media.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Communications Conversations

SEPTEMBER 10, 2020

What drew you to that company, in particular? It was really neat to hear about the company’s new ventures into coworking at living spaces at the time. I spend a good chunk of my time on media relations and pitching. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account.

Social Media 239

Social Media Crisis Training Media 239

PR for Anyone

JUNE 30, 2022

But PR is an opportunity to share the good things in your company as well. And then there is positioning you an expert in your industry where you can regularly be featured in the media. What’s a good story about people in your company, things that you’re doing? What major accomplishments have you achieved?

Crisis 130

Crisis YouTube Video Industry 130

PRSay

MARCH 9, 2017

Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Social media is your competition. Who is winning that competition?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

PRSay

JULY 17, 2018

You start to get these kinds of benefits: You suddenly have two dozen “reporters” sprinkled throughout the organization that are tipping you off to interesting customers, cool human interest angles and extraordinary employee achievement. Back to this particular Media Relations Master conversation.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PR in High Definition

SEPTEMBER 30, 2016

In this candidate-led job market, companies are distinguishing themselves using the strength of their employer brand. This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. Watch out for the judges’ comments. Speaking of your CEO, how do they rate?

Brand 48

Brand Branding How To Employee 48

Barokas

JANUARY 7, 2019

For me, resolutions have always had a negative connotation, but because I’m addicted to constantly bettering myself (along with my work, colleagues and the companies with whom I work), it was always impossible to let a January go by without an exhaustive audit of things I needed to resolve to improve. New Year, New You, right?

Case Study 60

Case Study Construction Exercises Media Training 60

Communications Conversations

AUGUST 21, 2018

What’s it been like working for a company that’s going through that change–at a very fast rate? And, what’s it been like working for a company that has found itself in an underdog-type role in the last few years? You joined BBY fairly early on in their transformation. It makes you hungry!

Sports 113

Sports Retail Local Report 113

Mindful Marketing

FEBRUARY 15, 2017

You’ve launched a company! That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. By Seedepth Congratulations! Congratulations! It’s exciting! Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Communications Conversations

MAY 28, 2015

If Joe’s Social Media Gurus is doing the certifying: Not so much. Let’s say you have two options: Hootsuite University or the Rutgers Mini-MBA in Social Media Marketing. One is run by a for-profit company that wants you to use its product above-and-beyond all else. Depends on your perspective training vs. hiring.

Social Media 60

Social Media Training Media Employee 60

Communications Conversations

APRIL 16, 2018

And, I think it’s particularly relevant, considering the hiring climate right now where employees seem to have all the leverage. Not that surprising for a big company. 1: When you think it’s time to look, give it three months. I think this one is especially important for younger people to hear. Be patient. Pay was good.

Groups 74

Groups Corporate Media Training Analytics 74

Communications Conversations

NOVEMBER 11, 2022

At that point, I was trying to talk to as many people as possible, share that I was now a solo consultant and learn more about the challenges and problems facing those tasked with managing social media on behalf of their companies. We did a social media training together at Pinehurst–the birthplace of golf in the U.S.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Media training. This means a message can be spread far and wide. Influencer relations. Community management. Content creation. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR.

Agency 105

Agency Travel SEO Nonprofit 105

Communications Conversations

NOVEMBER 20, 2017

Working for a midsized company, my role is very broad and keeps me learning and adapting every single day. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

PRSay

JUNE 28, 2022

As the revised figures came to light, the media accused BP of purposely underestimating the spill’s severity and lying to Congress. BP was also accused of trying to deflect blame for the accident to Transocean, the company that owned and operated the rig, which BP leased. According to the U.S.

Conference 182

Conference Crisis Training Public Affairs 182

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Building brand awareness is essential for businesses to succeed.

Blogging 68

Blogging Education Resources Creativity 68

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. Oddly enough, I''ve also promoted an event with an Olympian as the media draw. The client was sponsoring the appearance, but it was the finale to a half-day event where the client''s employees had at risk kids shadow them. Beginning, Middle or End?

Case Study 52

Case Study Construction Interviews Training 52