Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Focus on Your Audience. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. He has clearly benefited from excellent media training.

Interviews 170

Interviews Media Training Training Video 170

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. They have the potential to thrive in a complex relationship with the media.

Leadership 52

Leadership Training Employee Media Training 52

The Proactive Report

AUGUST 28, 2018

We can also confirm that Adam Catzavelos is not a Nike employee.”. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. For a fast-growing startup, a dynamic founder can be a huge PR asset.

Leadership 136

Leadership Media Training Employee Travel 136

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Equally, doing nothing with the time is a missed opportunity.

Case Study 62

Case Study Media Training Reputation Training 62

Contently - Strategy

JANUARY 26, 2023

Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Those candidates may already have a strong social media following or network with which they can share the content you create together. Depending on who you pick, be prepared to train your thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

AUGUST 31, 2020

The court held that Title VII of the Civil Rights Act of 1964 protects employees from being discriminated against based on their sexual orientation or gender identity. Supreme Court, eventually resulting in its landmark ruling on this past June 15 that LGBTQ workers are protected under federal law.

Communications 86

Communications Media Training System Training 86

Konnect Agency

JUNE 22, 2023

This includes employees, customers, shareholders, and the media. It’s important to note that while your social media messaging will differ from our media relations messaging during a crisis all facets of the overall strategy should align.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Melissa Agnes

SEPTEMBER 16, 2014

Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 96

Social Media Privacy Media Training 96

PR in High Definition

APRIL 25, 2018

For example, when profiling female staff in external press, don’t just allow male staff to talk about how the company has overcome the gender pay gap – put forward female staff and those from diverse backgrounds to speak with the media. Show off your USPs and the fact you’re ahead of the legislation. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Since 1994 he has specialized in writing crisis communications plans and media training. Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

MAY 23, 2022

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking.

Ethics 143

Ethics Public Affairs Television Social Media 143

PR for Anyone

JUNE 30, 2022

Think about the positive stories, the great things you do in the community, the great things you do for your employees, and stories that you can tell that add value to a journalist, to a media outlet’s audience. Your PR doesn’t have to be only when you’re a crisis. That’s the key… value…. good, great things.

Crisis 130

Crisis YouTube Video Industry 130

Shift Communications

JANUARY 8, 2016

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. I guess Mommy forgot to media train her own kindergartener! Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations.

Local 60

Local Media Training Education Print 60

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. Church Safety and Security Month. Co-op Month. Down Syndrome Awareness Month. Dyslexia Awareness Month. Eat Better, Eat Together Month. Emotional Intelligence Awareness Month. Emotional Wellness Month. Filipino American History Month. Financial Planning Month. German-American Heritage Month. Halloween Safety Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Waxing UnLyrical

MARCH 19, 2014

This led to an agreement among participants of the chat: training, provided by an employer, is the best bet to stay out of hot water on these issues—with the understanding that this can be an expensive and unwieldy endeavor, depending on how many employees are in a firm. measurePR Recap: Complying Socially with Eric Schwartzman.

Privacy 84

Privacy Training Social Media Media Training 84

PRSay

JULY 17, 2018

You start to get these kinds of benefits: You suddenly have two dozen “reporters” sprinkled throughout the organization that are tipping you off to interesting customers, cool human interest angles and extraordinary employee achievement.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PR in High Definition

SEPTEMBER 30, 2016

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least £4.13bn every year, as new employees can take up to eight months to become their most productive.

Brand 48

Brand Branding How To Employee 48

Barokas

JANUARY 7, 2019

As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.). Deepen relationships with media and influencers that favor competitors. Secure more coverage than competitors every quarter all year long.

Case Study 60

Case Study Construction Exercises Media Training 60

PRSay

APRIL 23, 2018

What extraordinary customers (or employees, donors, patients) have you heard of recently?” That typically bombs. Instead, ask a bunch of open-ended questions such as, “What are you working on? What changes in the marketplace have you seen? Don’t ask them anything that requires news judgement — that doesn’t end well.

How To 139

How To Pitching Course Media Relations 139

Communications Conversations

MAY 28, 2015

Is it a junior-level employee, or a more senior-level professional? Because if we’re talking about a junior-level person, my inclination is always to try to coach these employees up before outsourcing training. Is there someone on your team who could mentor or teach these employees? I think that matters.

Social Media 60

Social Media Training Media Employee 60

Mindful Marketing

FEBRUARY 15, 2017

That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Communications Conversations

AUGUST 21, 2018

It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him. Last question: Career highlight so far?

Sports 113

Sports Retail Local Report 113

Communications Conversations

APRIL 16, 2018

And, I think it’s particularly relevant, considering the hiring climate right now where employees seem to have all the leverage. So, I thought today I’d share six career management lessons I’ve learned over those 20 years so you can avoid the pitfalls I’ve unfortunately had to endure in my career. Be patient.

Groups 74

Groups Corporate Media Training Analytics 74

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Media training. This means a message can be spread far and wide. Influencer relations. Community management. Content creation. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48