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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367
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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 173
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It’s not about you, your company or products.

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Navigating the New SEC Cybersecurity Rules: What Companies Need to Know

5W PR

Rules: What Companies Need to Know The U.S. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78
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Policy and training needed to counter employee DIY AI risk

Wadds Inc.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage. Many employees are using generative AI tools at work without formal approval or guidance from their employers. The good news is that employees using unauthorised generative AI tools recognise this is a problem.

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How to Develop a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. When working with clients to develop a scalable crisis management program, their governance structure is one of the first things I focus on developing. How to structure your crisis management governance model.

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COVID-19 Crisis Presents New Responsibilities for Company Communicators, Edelman Research Finds

PRSay

A lack of trust in government and media has caused many people to ignore crucial health advice about the novel coronavirus, raising the importance of employer communications, says a special report from the Edelman Trust Barometer. 19, found that employees trust their employers far more than they trust governments or news media.

Crisis 149