Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Get our free social media strategy white paper today!

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

DECEMBER 1, 2015

Or maybe your Facebook page looks like a promotion for your company. Learn how with our white paper! Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Whatever you discover, figure out how to improve it. Start Replying to People.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. Try the outside-the-box content marketing ideas from our free white paper!

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Cision

DECEMBER 14, 2015

Read our free white paper today! In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources. Want more tips on how to deal with a crisis online?

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

AUGUST 31, 2015

Click here for outside-the-box content marketing ideas in our free white paper! Big companies need to learn to be small — Mark Schaefer (@markwschaefer) August 27, 2015. Per Jamie, your company won’t be successful unless you’re crystal clear on what your culture is and how it will drive success.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Shift Communications

JUNE 30, 2015

Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Are you set up to engage them quickly with customized information? Photo Source: Kan & Company. Derek Lyons. Vice President.

B2B 60

B2B Analytics Google B2C 60

Cision

SEPTEMBER 10, 2015

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. Click here for our free content marketing white paper! Want to create content that stands out? Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. Do you know how to handle crises in real time? Having the opportunity to work on public relations strategies for the entire industry is something I’m most looking forward to.

Sports 120

Sports Industry Customer Service Travel 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Learn how with Cision’s free white paper! Measurement. Pauline Chow , a data scientist at Clique Inc., Track competitors.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Cision

NOVEMBER 16, 2015

Many people complain that they work in silos, compartmentalized from the rest of the company with an agenda incongruent to the greater team. For example, when establishing PR metrics , Vice President at BurrellesLuce Johna Burke recommends mapping out the roles, responsibilities and expectations for everybody in the company.

Measurement 120

Measurement Resources Technology Examples 120

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 When a company is founded, it is built around a set of values. Competition?

Brand 40

Brand Branding How To Employee 40

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR 60

Digital PR Training Report Social Media 60

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 8) Jay Baer. Social Pros Podcast. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120