Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 179

Reddit Software B2B Technology 179

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

APRIL 15, 2023

Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. You can either embrace it and learn to leverage AI to create better content, improve targeting, and measure the impact of your PR efforts, or get left behind.

Social Media 130

Social Media Measurement Tools Data 130

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

The Proactive Report

APRIL 6, 2020

Figure out how you can best serve your community in this time of crisis. One example is a financial service company that saw the need for homeschooling materials. If you need help with a crisis PR and social media plan, give me a call. They put together a series of Financial Literacy lessons for kids. 626 676 6419.

Social Media 162

Social Media Media Financial Crisis 162

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Axia PR

SEPTEMBER 8, 2017

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. PR is rapidly evolving, thanks mostly to the dawn of the digital age and the birth of the 24-hour news cycle.

Crisis Communications 128

Crisis Communications Conference Crisis Digital PR 128

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel.

Radio 64

Radio Pinterest Television Government 64

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

MARCH 24, 2021

However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues. This can turn any campaign into a crisis. And then go into scenario planning as in any good crisis preparation. Can we stand the heat?

Ethics 178

Ethics Publicity Enterprise Groups 178

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. However, many niches are small and dependent on personal relationships.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Whether it’s in front of the camera as a digital correspondent or behind-the-scenes as a consultant, I invite and bring people together.

Interviews 80

Interviews Strategy Social Media Digital PR 80

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. Online PR Reputation Management'

Reputation 100

Reputation System Employee Airlines 100

Rock the Status Quo

OCTOBER 19, 2015

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Ask questions.

Software 100

Software Google Reputation Social Media 100

Landis PR

JANUARY 22, 2024

They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

5W PR

MARCH 19, 2020

However, the use of these techniques is the same – measuring the effectiveness of a PR campaign. One of the main ways that most companies tend to monitor public opinion is via surveys or focus groups. Surveys and Focus Groups. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Here we go….

Trends 60

Trends Media Report Technology 60

Doctor Spin

MARCH 20, 2023

From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms. Earlier detections of potential PR issues. Increased editorial output.

Corporate 52

Corporate eBook Tools Data 52

ZudePR

MAY 22, 2015

She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. But it’s only been since I set up my own PR firm in April 2014 that I’ve come to really value having people like Jane around. Get The Latest Digital Marketing Developments By Email.

eBook 113

eBook Crisis Management Small Business Training 113

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Axia PR

JUNE 3, 2023

Data privacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.

Privacy 62

Privacy Facebook Data Company 62

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Landis PR

FEBRUARY 12, 2024

It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. By Robin Carr Photo courtesy of Pixabay Breaking news can dominate the airwaves and your news feed in the blink of an eye.

Tools 64

Tools Case Study Media Training Local 64

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.

Transportation 59

Transportation Film Television Education 59

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JANUARY 21, 2016

It was like being at digital marketing finishing school but my lecturers were world leaders in their field. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. My company is me. Digital PR.

Digg 104

Digg SEO System Reddit 104

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. A well-executed PR campaign can increase visibility and position your company as a leader in your industry, supporting your growth ambitions. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

5W PR

JANUARY 14, 2019

Ads and other promotions prominently featured plus size models as well as women of color and advertised sizes in ranges not typically featured in other companies’ advertising. These comments fly directly in the face of the message coming out of Victoria’s Secret recently, that their company has a type, and they are sticking to it.

Brand 68

Brand Branding Publicity Fashion 68

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends 88

Trends Data SEO Consumer 88

ZudePR

JANUARY 26, 2016

” Dave, the PR: When I set up my company I did a lot of soul-searching. What was my company all about? But the hallmark of an always-improving PR consultant is an ability to learn lessons from a bad client experience, by looking inward. #11: ” Dave, the PR: Adrian, you nailed it again. It should be.

How To 65

How To Meeting Creativity Agency 65

The Proactive Report

FEBRUARY 2, 2017

For the first time “someone like me” is just as credible a source for information about a company as a technical or academic expert. The three most important attributes that will build trust in a company are: Treating your employees well. People are more likely to believe search engines (59%) than human editors (41%.).

System 100

System Training Engineering Employee 100

Critical Mention

OCTOBER 24, 2019

Our top picks: PR strategies can vary from organization to organization. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68