Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Some of this is a natural outgrowth of age.

Company 99

Company Survey Pitching Report 99

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. The onus then lies on the company to remediate those flaws and avoid being compromised in the future. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

SEPTEMBER 21, 2014

How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis. How to plan for a global, viral crisis. Check out Jonathan Hemus’s company website: www.insigniacomms.com.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. Conclusion.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

JULY 17, 2014

Let me explain… There are so many people and companies out there today using this buzzword too seriously! This means that a crisis is never a “social media crisis”, but rather a crisis. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media.

Social Media 252

Social Media Crisis Media Viral 252

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to?

Crisis 203

Crisis How To Exercises System 203

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Always Expect The Unexpected .

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. Some critics even went as far as to call for a company boycott, with #BoycottGillette making the rounds on social media.

Fashion 75

Fashion Telecommunications Crisis Training 75

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to?

Crisis 100

Crisis How To Crisis Management Exercises 100

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint?

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis.

Crisis 120

Crisis Construction Viral Reputation 120

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Beyond PR

SEPTEMBER 7, 2016

Peter says putting together a crisis communications plan is not optional. Ensure your plan is thorough and that every department in your company has had a chance to weigh in. In that case, think of your crisis communications plan as a guide, but don’t be afraid to go off-plan. You can’t force something to go viral.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. As a company, you want to be able to respond quickly and effectively with an appropriate plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! However, today’s dynamics are that when a crisis strikes, people demand to know more about the situation directly from the organization. And then they will share their views of the company and its response across their own digital networks.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

PRSay

DECEMBER 18, 2019

In a sign that the investment was in jeopardy, several Chinese companies suspended operations with the Rockets and the NBA. This trend is positive when popular sentiment rewards companies for acting in accordance with their stated values, and for evolving those values with the times. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. A newsworthy story generates massive pickup throughout the media.

Crisis 78

Crisis Viral Pitching Report 78

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. 3) What about comparative communications? What if messages were in other communications – an email, sponsored post or press release? What would happen if a company dared to issue a press release that attempted to exploit this event as an opportunity to sell?

Advertising 62

Advertising Advertising Viral Video 62

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Social media and online reviews bring an incredible new level of accountability to the customer service equation.

Airlines 54

Airlines Reputation Customer Service Social Media 54

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint.

Trends 199

Trends Corporate Employee Analysis 199

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Big companies need to learn to be small — Mark Schaefer (@markwschaefer) August 27, 2015. “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.”

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

JULY 5, 2016

Second, companies are often inconsistent with their marketing efforts. Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. As a result, the company and Munoz, both came under intense criticism. Fortunately, the GitLab team had already rolled out a crisis management plan.

Crisis 271

Crisis Brand Branding How To 271

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? Although denying the charges, State Street’s settlement suggested irony at best, hypocrisy at worst for a company originally praised by. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

5W PR

AUGUST 12, 2020

For all these scenarios, companies should have an effective internal communication strategy. Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Companies cannot afford to leave these questions unanswered.

Healthcare 88

Healthcare Strategy Communications Policies 88

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal. United isn’t the only company to feel the financial impact of a scandal like this.

Airlines 87

Airlines Financial Film Viral 87