PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Presspage

MAY 11, 2017

The question remains – will using social media in crisis communication deliver you an advantage? A viral meme, video, or a tweet can appear instantly on the Internet. When a crisis occurs emotions can run high, which can make it difficult to manage online sentiment. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. As a company, you want to be able to respond quickly and effectively with an appropriate plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

DECEMBER 18, 2019

In a sign that the investment was in jeopardy, several Chinese companies suspended operations with the Rockets and the NBA. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint.

Trends 199

Trends Corporate Employee Analysis 199

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. As a result, the company and Munoz, both came under intense criticism. Fortunately, the GitLab team had already rolled out a crisis management plan.

Crisis 271

Crisis Brand Branding How To 271

Cision

JULY 5, 2016

Second, companies are often inconsistent with their marketing efforts. Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? Although denying the charges, State Street’s settlement suggested irony at best, hypocrisy at worst for a company originally praised by. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225