Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Corporate Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The company has been working to expand beyond media monitoring too.

Instagram 147

Instagram Technology Resources Employee 147

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

OCTOBER 7, 2015

For example, let’s say your award was for customer service. Maybe as a result of getting that customer service award, you decide to offer 25 percent off to anyone who congratulates you on the award. It’s easy to go into autopilot mode with your company news. That’s of value to readers. What’s the Real Story Here?

Pitching 120

Pitching Customer Service Print Writing 120

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Customer service and Chatbots (15%). Creative skills (26%). Where humans outperform AI: Creative thinking (70%). Buyer journey optimization (9%).

Marketing 118

Marketing Data B2C Big Data 118

Bianchi Biz Blog

FEBRUARY 2, 2023

The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company. This can be especially useful for companies that need to create a large amount of social media content on a regular basis.

Automotive 81

Automotive Training Customer Service Data 81

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. That’s a handy idea if you are the one selling martech – and you plan to go around your traditional customer and sell it as a replacement to the business. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

FEBRUARY 17, 2015

Yet for many companies, content programs intended to help existing customers is an afterthought. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Onclusive

JANUARY 10, 2018

I’ve long been a proponent of PR attribution , which has always been done manually, but I’m happy to see companies like AirPR stepping up to make things more efficient and better measured.” I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Stern + Associates

DECEMBER 8, 2022

By automating customer service and support processes, ChatGPT can help companies provide faster and more personalized service to their clients. It can serve as a strong foundation for the creativity and individuality that human writing creates.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ).

Consumer 120

Consumer Video Customer Service Twitter 120

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

FEBRUARY 11, 2016

In fact, 98 percent of Fortune 500 companies rely on social media. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Is your organization looking to gain more female customers?

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What problems are customers looking for your company to solve — and can your organization solve them? What’s causing their biggest pain points? What are they happy with?

SEO 52

SEO Engineering Writing How To 52

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). What to do.

Employee 120

Employee Print Customer Service Local 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Cision

DECEMBER 1, 2015

Or maybe your Facebook page looks like a promotion for your company. Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ).

Social Media 120

Social Media Strategy Media Customer Service 120

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. tbh, if I could switch I would, but you won’t ever offer this service in my area, and even if you did it’d be several years in the future.

Advertising 60

Advertising Advertising Social Media Twitter 60

Communications Conversations

NOVEMBER 8, 2018

And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Case in point: Brands like Microsoft that use Reddit as a customer service channel.

Social Media 121

Social Media Reddit Pinterest Communications 121

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company. His third book, “ BAM! Connect with Barry.

Small Business 52

Small Business Social Media Radio Media 52

Stephen Waddington

JANUARY 15, 2020

Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

DECEMBER 2, 2015

Quality customer service is appreciated and talked about on social media. Shed light on what your employees are doing, acknowledge milestones like company anniversaries or birthdays and engage with employees to demonstrate your brand’s transparent culture.

Brand 120

Brand Branding Employee Social Media 120

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” Companies need to do their homework. By: Robin Gelfenbien. Oh, and fast.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Tech companies are designing AI that produces outbound content, including press releases, product descriptions, email outreaches etc. Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Cision

SEPTEMBER 10, 2015

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. John launched into an interesting and intellectual, though still hilarious, discussion of creativity. Marriott’s Background Story. Jay Baer’s “Mom Test”.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 106

Interviews Publicity Technology Social Media 106

Waxing UnLyrical

APRIL 10, 2012

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. I even emailed customer service and was told my order would arrive on time. Any thoughts on the once fastest growing company’s 15 minutes of fame? Image: Mash Potato via Flickr, CC 2.0. Loves them.

Small Business 106

Small Business Customer Service Facebook Retail 106

PR 20/20

JANUARY 16, 2023

The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 15, 2015

Social media users may misspell your company name, abbreviate a product name or reference a description instead of a product name. As more and more companies turn to the Internet to sell their goods or promote their services, competition has grown fiercer. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Beyond PR

APRIL 19, 2018

More content is being created than ever before by more companies. We trust one another far more than we trust companies, and research shows that trust in companies continues to decline year over years. People listen to me about marketing and communications and customer service and word of mouth.

Video 63

Video Marketing Creativity Consumer 63

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. For many companies, their social media presence also doubles as customer service. When products fail to meet expectations and those complaints go online, good companies are responding in real time, addressing concerns the best they can.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. Here we go….

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications. That pisses me off. I know people habitually renew at the last minute. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

AUGUST 6, 2019

Godin hones in on why it’s important to look beyond simply selling your company, product or service to focus on how marketers can better connect with their audiences. Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional.

Marketing 40

Marketing How To Customer Service Groups 40