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How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. We all have to take responsibility for each other.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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Think outside the Block in Promoting your Venture: Join our 10/2 Webinar

Flack's Revenge

Sure, you can try to take your message to the crowds directly, via social media. But it is not easy to rise above the noise in crowded newsfeeds and social streams. There are loyal and dedicated communities that follow updates in the crypto and blockchain worlds. They’re an especially tough crowd to reach and impress.

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Grow Your Brand’s Community: Q&A With Shonali Burke

Cision

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. That’s the first step to building relationships of substance, and social media is no different.

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Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. “This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.”

Marketing 120
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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

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