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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. They’re part of the community. Here are some reasons why. Everyone likes an underdog. Goliath myth.

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Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits

wiredPRworks

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Build your business in the right direction AND. Build your business in the right direction AND. Captivate key communities? How would your business, and your life, change? You’re in the right place!

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Communicators Discuss Challenges for the Asian American & Pacific Islander Community

PRSay

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

Community 159
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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets.

Pitching 100
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40+ Blogs Marketers Should Be Following

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.